Category : Technology

Customer Experience Media & Entertainment Technology

The Future of Sports Broadcasting: How Live Cricket Streaming is Leading the Way

The ICC Cricket World Cup 2023, held in India, has concluded, igniting global excitement with thrilling matches, nail-biting finishes, and remarkable individual and team performances. While the Australian juggernaut swiftly re-established dominance in world cricket, the true standout of the tournament was undoubtedly OTT!

This blog explores the dynamic realm of OTT platforms, shedding light on their transformative impact on live sports events. By harnessing the potential of technology, intuitive design, and human psychology, these platforms elevate the fan experience, introducing captivating and immersive features for events like the Cricket World Cup 2023.

OTT Streaming: Connect Sports Fans Like Never Before!

Only a handful of nations worldwide play cricket as a professional sport. However, it enjoys enormous popularity in most countries where it is played. In India especially, it is not just a sport – but often called a religion. Indians have followed the sport from the days of radio, black & white television, and color TVs. Some of the iconic moments in the game are etched in the nation’s psyche and hence command an unimaginable interest, passion, and fan following.

In today’s digital world, events such as the ICC Cricket World Cup are brought alive through OTT streaming for fans worldwide. Sports have the power to transcend boundaries and connect global audiences – we’ve seen that over the years with a community of fans based on a passion for a sport – tennis, soccer, golf, racing, or baseball. Live sports streaming adds a new dimension to the experience of a sports fan.

Now, let’s dive into the core question: What game-changing factors fuel the widespread adoption of OTT streaming for live sporting events, igniting fans’ passion and reshaping how we experience our favorite games?

Key Factors Driving OTT Adoption and Monetization for Live Sporting Events Like Cricket

OTT adoption for live sporting events is fueled by five major factors: Seamless User Experience, Enhanced User Engagement, Immersive Viewing Experience, Personalised Alerts Widgets, and Monetisation Strategies. Let’s uncover these ‘X-factors’ that distinguish OTT platforms in providing fans with an outstanding live sports experience.

Seamless User Experience

1. Multi-device, Multi-platform Support

OTT platforms offering multi-device, multi-platform support ensure viewers can access live cricket streaming seamlessly across various devices such as smartphones, tablets, smart TVs, and desktop computers. This flexibility allows cricket enthusiasts to enjoy their favorite games anytime, anywhere, making the live sports streaming experience more accessible and user-friendly. Whether at home or on the go, these platforms provide a consistent and engaging viewing experience, enhancing the overall convenience and accessibility of live matches.

Example: A popular Indian streaming service, SonyLiv’s exemplary multi-device, multi-platform support is evident in its live streaming services. Viewers can seamlessly access live content across various devices and platforms, ensuring a flexible and user-friendly experience.

Robosoft helped Discovery+ offer a seamless multi-device experience, allowing users to watch on two devices simultaneously, continue watching where they left off, and access their favorites and Watch Later list on any device. With its touchpoint-agnostic design, they can enjoy Discovery+ on any device, anytime, anywhere.

2. Accessible Design

Accessibility in live sports streaming broadens the audience to include people with diverse needs and disabilities, making up nearly 15% of the global population. Legal compliance with accessibility standards is now necessary for all streaming applications worldwide. Features like closed captioning, audio descriptions, and customizable subtitles cater to viewers with different preferences, ensuring everyone can enjoy the thrill of live cricket action.

3. 1-Click Discovery

Discovery of matches can be made very easy by prominently featuring live and upcoming ones in the hero carousel, banners, or as a dedicated menu item in the navigation. This ensures that users can swiftly and effortlessly discover the games they wish to watch with just a single click after landing on the application.

Example: Jio Cinema, a streaming service from India’s largest diversified business group, had a dedicated tab during the IPL 2022 season, making it very simple for Cricket enthusiasts to discover the entire event.

Enhanced User Engagement

4. Building Communities

Social engagement features create a sense of connection and interaction among sports enthusiasts, allowing them to discuss, share, and react to the action in real-time, transforming solitary viewing into a communal and interactive experience. Through live chat, polls, virtual high-fives, real-time reactions, and fantasy gaming, users can connect with like-minded fans, share their excitement, and be part of a larger sports community, making the live sports experience even more engaging and enjoyable.

Example: ESPN’s Fantasy Cricket League allows users to create their teams, compete with friends, and earn points based on the performance of real players.

Robosoft developed a personalized cricket app for ESPN to provide cricket fans with a seamless and engaging experience. The app offers real-time score updates, scorecards, commentary, cricket news, expert analysis, and one-touch personalization to follow favorite teams. This success highlights Robosoft’s capabilities in delivering a high-quality and complete OTT solution for the world’s leading media and entertainment brands.

5. Watch Party

The Watch Party feature enables users to enjoy live sports alongside friends and family through video calls. This fosters a more social and engaging viewing experience, enhancing the sense of togetherness among sports fans, no matter where they are.

Example: Jio Cinema’s watch party allows users to connect with friends and family and watch their favorite shows together.

watchparty in live sports streaming

6. Cross Content Promotion

By integrating the latest content releases with live sports events, like cricket matches, OTT platforms can capture their audience’s attention, encourage extended usage, and enhance the overall user experience. This innovative approach is a powerful promotional tool, enabling the platform to showcase its new content offerings amplifying viewer engagement, retention, and overall user satisfaction.

Example: Disney+ Hotstar’s ‘Watch more’ feature empowers users to explore the most recent movie and TV series releases while watching the live match.

cross promotion of content in live sports cricket

7. In-Game Stats

Empowering users with real-time statistics and match analysis directly within the viewing interface. Viewers can customize their stats display, eliminating the need to rely on the operator for updates and enhancing the overall sports-watching experience.

Example: One of India’s premier sports platforms, Fancode’s Match hub feature will enable users to select the stats they want to view on the same live streaming screen.

In-Stream-Stats-and-Analysis-in-live cricket streaming

Also, Formula 1 enthusiasts enjoy a similar feature as F1TV provides live leaderboard data, real-time telemetry, team radio access, driver maps, and tire usage history for the fans to access any of these without switching their race screens.

Immersive Viewing Experience

8. Vertical Video

This feature is an option for users who want to experience the live game action in a close-up or zoomed-in view. It ensures viewers can adapt to the experience of their comfort rather than just sticking to the traditional landscape viewing experience. In addition, it allows users to unlock a new dimension with split screens, which boosts a further sense of proximity to the live cricket action and their heroes.

Example: Disney+ Hotstar’s MaxView is an excellent example of this, as it enhances fan engagement and provides a more immersive and interactive viewing experience.

vertical immersive viewing in live sports streaming

9. Chromecast and Airplay

This allows users to cast the content to a larger screen, such as a TV, for a more immersive and interactive viewing experience. This is especially useful for sports events, as it will enable users to enjoy the game on a big screen with friends and family while maintaining the ease and comfort of watching from home.

Example: Disney+ Hotstar users can cast their mobile application to other devices, thus enabling users to enjoy the live match on a bigger screen for a better experience.

Likewise, Tennis TV extends user convenience by providing casting, allowing viewers to stream content seamlessly from their devices to larger screens.

10. Tap to Unlock

It locks other video controls on the screen, preventing accidental interference during playback. This will contribute to a more streamlined and user-focused video-watching experience.

Example: Tap to unlock can be enabled in Disney+ Hotstar during matches, making the experience better without the worry of any accidental interference.

tap to unlock in live sports streaming platform

Personalized Alerts and Widgets

11. Communication Preferences

Users can choose their preferred match alerts and personalize them to stay engaged with the game. With this ability to tailor their match alerts, users can focus on what matters most to them during a game. This personalized approach keeps fans connected to the action, ensuring they never miss a moment, even when their schedules don’t align with live broadcasts. Not just with notifications, users can now receive updates directly on other mediums such as WhatsApp.

Example: Fan Code provides this feature that lets users select the alerts they want from a match via Push Notifications and WhatsApp.

notification and alerts in live sports streaming platform

12. Pin Live Score

OTT applications can take inspiration from Google Chrome’s “Pin live score” widget to create something similar for live sports streaming. Users can conveniently place a draggable widget on their Android and iOS devices, positioned at any desired location on the screen and visible over other apps. This customizable widget offers real-time updates for specific matches or preferred teams, providing a seamless and personalized experience for users who want to stay closely connected with live sports action.

Monetisation Strategies

13. Freemium

Free streaming relieves users from subscription fatigue and attracts millions to join the OTT app without any payment barriers. Cricket lovers have benefited from these free streaming for major events like the Cricket World Cup and IPL 2023. Brands profit through AVOD, making it a win-win for everyone! Apps can also charge users who want to consume the content in high definition.

Example: Jio Cinema exemplified this strategy by streaming IPL 2023 for free, enticing users to join their app and enjoy the live sporting action without subscription costs.

14. Event Passes

Event Passes like match, tour, and season passes allow users to watch their favorite content without committing to a monthly or yearly subscription. This flexibility and choice cater to sports enthusiasts seeking customized viewing experiences and cost-effective access to specific events.

Example: Fan Code and the NBA provide these options, allowing users to watch specific matches live without needing a long-term financial commitment.

15. Brand Connect

Brand integration in live streaming enables direct user interaction with brands, fostering mutually beneficial relationships between viewers, advertisers, and streaming platforms. This convergence of content consumption and brand engagement creates valuable monetization opportunities, drives lead generation, and provides a competitive edge in the market.

Example: Mahindra, a leading Indian conglomerate, sponsors ICC CW 2023 on Disney+ Hotstar, which is why Hotstar has integrated the Mahindra brand into its live-streaming app. Viewers interested in buying a Mahindra vehicle can easily explore and book a test drive while watching the live match without switching to another website or app. This creates a seamless and convenient viewer experience and helps Mahindra generate leads and sales.

brand integration in live sports streaming platform

Robosoft helped Magnolia’s integrated e-commerce section within the OTT app, increasing revenue and engagement by curating collections tied to their shows. By emulating this model, OTT platforms can partner with sports brands to promote fan merchandise monetization through interactive ads, promoting jerseys, and offering event tickets.

The Future of Live Sports OTT Streaming

OTT streaming is revolutionizing the way we experience and engage with sports. It offers fans the convenience of multi-device, multi-platform access, the thrill of personalized engagement, and the potential for new and innovative revenue streams. For sports providers, OTT platforms offer a powerful way to reach a wider audience, build deeper relationships with fans, and generate new revenue opportunities.

With technology constantly evolving, the future of sports broadcasting looks bright. OTT platforms are poised to play an increasingly important role in shaping how we watch and enjoy sports. The possibilities are endless, from new dimensions of interactivity and immersion to new records for viewership and engagement.

For businesses, OTT streaming presents a unique opportunity to connect with fans and showcase their products and services. By partnering with experienced OTT end-to-end service providers like Robosoft Technologies, businesses can harness the power of OTT to extend their reach, engage their audiences, and enhance their brand visibility.

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Digital Transformation Tech Talk Technology

Data Visualization and Digital Transformation: A Powerful Partnership

Data visualization is the process of translating data into a visual format, such as a chart or graph, to make it easier to understand and interpret. It is the key to unlocking the insights hidden in your data. It is a powerful tool that can be used to communicate insights, identify trends, and make informed decisions.

Data visualization is becoming increasingly important in today’s data-driven world. Companies of all sizes use it to improve their operations, make better business decisions, and communicate their findings to stakeholders. However, data visualization can be complex to implement, and many companies face challenges such as a lack of expertise, limited resources, data silos, and compliance concerns.

A digital transformation partner can help companies overcome these challenges and get the most out of data visualization. With their expertise, experience, and resources, digital transformation partners can help companies develop and implement data visualization solutions tailored to their needs.

How to Get Value from Data Visualization: A Step-by-Step Guide

Data visualization is a powerful tool for communicating insights and driving action. However, simply creating charts and graphs is not enough. To get the most value from data visualization, it is essential to take a thoughtful approach that considers the goals of the visualization, the audience, the type of data, and the design principles involved.

Here is a step-by-step guide to help you get value from data visualization:

  • Define your objectives: What do you want to achieve with your data visualization? Do you want to inform a decision, drive action, or communicate a complex idea? Once you know your objectives, you can choose the right visualization type and design approach.
  • Know your audience: Who will be viewing your data visualization? Tailor the visualization to their knowledge and interests. Consider their level of expertise in the subject matter and preferred style of consuming information.
  • Choose the right visualization type: Many data visualizations are available, each with strengths and weaknesses. Choose a visualization type that effectively represents your data and aligns with your objectives. Some common types include bar charts, line charts, pie charts, scatter plots, and heat maps.
  • Simplify and focus: Keep your visualization simple and clutter-free. Remove any unnecessary elements that do not contribute to the message. Focus on highlighting the most critical insights or trends within the data.
  • Use appropriate scales: Ensure that the rankings and axes in your visualization are relevant and do not distort the data. Use linear or logarithmic scales as needed. Label axes, including units of measurement, to aid interpretation.
  • Emphasize storytelling: Craft a narrative around your data visualization. Explain the context, background, and significance of the data. Guide your audience through the story your data tells using annotations, captions, and headings.
  • Interactivity: Consider adding interactive visual elements, such as tooltips, filters, or drill-down options. Interactivity can engage your audience and allow them to explore the data independently.
  • Data integrity and accuracy: Ensure your data is accurate and current. Any errors or inaccuracies can lead to misleading conclusions or a lack of confidence in the tool. Cite your data sources and provide transparency about any data preprocessing or transformations.
  • Design aesthetics: Consider design principles like color choice, font selection, and visual consistency. Use color purposefully to draw attention to essential elements or to represent categorical data. Today’s audiences typically react better to flat design principles.
  • Test and iterate: Once you have created a draft of your data visualization, test it with a sample of your target audience to gather feedback. Continuously refine and improve your visualization based on user feedback and changing requirements.
  • Mobile and accessibility: Ensure that your visualization is accessible to a wide range of users, including those who are color blind in some spectrums. Optimize for mobile devices, as many people access data on smartphones and tablets.
  • Measure impact: After deploying your data visualization, measure its effects on decision-making or understanding. Analyze user engagement and gather feedback to assess whether your objectives were met.

By following these steps, you can create data visualizations that are informative, engaging, and effective. This approach is valuable because it helps to transform raw data into meaningful insights that can inform decisions, drive action, and communicate complex information effectively. Effective data visualization can make data more accessible, engaging, and memorable, leading to better-informed decisions and improved communication of insights to a diverse audience.

Benefits of Informative, Engaging, and Effective Data Visualization

Critical Attributes of a Data Visualization Tool

When choosing a data visualization tool, it is essential to consider the following critical attributes:

  • Ease of use: The tool should have an intuitive interface that is easy to learn and use, even for users with limited technical expertise.
  • Data integration: The tool should be able to import and connect to various data sources, including spreadsheets, databases, cloud services, and APIs.
  • Visualization types: The tool should offer various visualization types, including bar charts, line charts, pie charts, scatter plots, heat maps, and maps.
  • Customization options: The tool should allow you to customize the appearance of your visualizations, including colors, fonts, labels, and interactive elements.
  • Interactivity: The tool should support interactive features, such as tooltips, drill-down options, filters, and hover effects, to enhance user engagement and exploration.
  • Performance: The tool should be able to handle large datasets and complex visualizations without significant lag or slowdowns.
  • Export and sharing: The tool should allow you to export visualizations in various formats, such as images, PDFs, and interactive web formats, and easily share them with others.
  • Collaboration: If you need to collaborate on data visualization projects, consider tools that offer real-time collaboration features and version control.
  • Integration with other tools: Check if the tool integrates with other software you use, such as data analysis tools, business intelligence platforms, or reporting software.
  • Automation and templates: Some tools offer automation features and templates to streamline the creation of standard visualizations and reports.
  • Data security: Ensure the tool adheres to security and compliance standards, especially when working with sensitive or regulated data.
  • Cost and licensing: Consider the pricing model of the tool and the total cost of ownership.


Leading Data Visualization Tools

Optimizing Data Visualization: Key Errors to Avoid

The most significant mistake data visualization users make is misrepresenting or misinterpreting data due to poor design choices or a lack of critical thinking. This can lead to misleading or inaccurate conclusions and poor decision-making.

Some common errors and mistakes include:

  • Misleading visuals: They can include using inappropriate scales, truncated axes, or omitting data points.
  • Overcomplicating visuals: Trying to convey too much information in a single visualization can overwhelm the audience and make it difficult to discern the key insights.
  • Lack of context: Failing to provide sufficient context or background information to help the audience understand the data’s significance or the visualization’s purpose.
  • Ignoring data quality: Using incomplete, inaccurate, or improperly cleaned data can lead to incorrect conclusions and decisions.
  • Choosing the wrong visualization type: Select a visualization type that doesn’t align with the data’s characteristics or the message you want to convey. For example, using a pie chart to show time trends.
  • Ineffective use of color: Poor color choices can confuse or mislead viewers. Using too many colors, inconsistent color schemes, or failing to distinguish between categorical and sequential data can be problematic.
  • Omitting labels and legends: Missing or incomplete axis labels are often a key source of confusion. Data legends are also important. Be sure to include information about the represented start and end time period.
  • Not testing with the audience: Failing to gather feedback from the intended audience or stakeholders can result in visualizations that don’t effectively communicate the desired message.
  • Overloading with data: Visualizing massive datasets without proper aggregation or summarization can result in cluttered and unreadable visuals.
  • Copying reports without adapting: Simply replicating the visualization format of previous information on new data without understanding the appropriateness for that unique situation or audience.
  • Failure to update: Not updating visualizations with new data or changes in the underlying dataset can lead to outdated and potentially misleading information.

To avoid these mistakes, data visualization users should:

  • Prioritize data accuracy: Ensure the data is clean, complete, and current before creating any visualizations.
  • Maintain a critical mindset: Be aware of the potential for bias and deception in data visualization. Question your assumptions and challenge the status quo.
  • Seek feedback: Get feedback from the intended audience or stakeholders before sharing your visualizations.
  • Invest time learning best practices in data visualization: Many resources are available to help you create compelling and informative data visualizations.

Effective data visualization is more than just creating appealing graphics; it’s about accurately communicating meaningful insights from data. By avoiding the mistakes listed above and following the tips provided, you can create data visualizations that are informative, engaging, and trustworthy.

How can a Digital Transformation Partner Help Enhance Data Visualization?

A full-service digital transformation partner can add significant value to a data visualization tool by:

  • Customizing data visualizations: Developing custom data visualization components tailored to the specific needs and requirements of the company’s clients. This may involve creating unique chart types, dashboards, or data representation techniques not readily available in off-the-shelf tools.
  • Integrating with existing applications: Integrating the data visualization tool seamlessly into the company’s software applications can help ensure a unified and streamlined experience, allowing users to better visualize and analyze data within the context of their workflow.
  • Enabling real-time data visualization: Enabling real-time data streaming and visualization capabilities. This is valuable for applications that require monitoring and immediate insights into changing data, such as IoT (Internet of Things) applications or financial trading platforms.
  • Expanding data source connectivity: Expanding the visualization tool’s capabilities by enabling connections to various data sources, including databases, APIs, cloud storage, and external data providers. This flexibility allows users to work with diverse datasets.
  • Incorporating advanced analytics: Incorporating advanced analytics and machine learning capabilities into the data visualization tool. This can empower users to perform predictive analysis, anomaly detection, clustering, or other data-driven tasks directly within the application.
  • Developing custom reporting features: Developing custom reporting features that allow users to generate and export reports based on visualized data. This is valuable for business intelligence and data-driven decision-making.
  • Implementing robust security and access control: Security features like user authentication, profile-based access levels, and data encryption can help protect sensitive information.
  • Optimizing for scalability and performance: Optimizing the data visualization tool for scalability and performance to handle large datasets and a growing user base without compromising speed or responsiveness.
  • Ensuring cross-platform compatibility: Ensuring that the tool is compatible with various operating systems and devices, including web browsers, mobile devices, and desktop applications, to maximize accessibility.
  • Applying design thinking: Ensuring the overall experience meets users’ needs.
  • Gathering feedback and iterating: Continuously gathering user feedback to identify areas for improvement and refine the data visualization tool’s features and usability.
  • Ensuring compliance with data privacy and regulatory requirements: Ensure that interactive user features such as drill-down capabilities do not inadvertently expose sensitive customer data in ways that were not intended.

digital transformation partner help transform data visualization


Adding these value-added features and capabilities to a data visualization tool, a full-service digital transformation company can add considerable value and provide clients with more powerful tools for extracting insights from their data. This can increase customer satisfaction and create a competitive edge in industries that rely on data-driven decision-making.

data visualization and digital transformation a powerful partnership

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AR/VR Design Design Thinking iOS Technology

Designing for Vision Pro: the coming spatial experience

As the real and virtual worlds continue to converge, Apple has introduced Vision Pro, a device designed to deliver immersive mixed-reality experiences. Vision Pro enables endless possibilities for exploring human-to-system interactions and spatial dynamics. Users can interact with the digital world more naturally using the mixed-reality headset. It overlaps digital content in the real world, allowing users to simultaneously see and interact with both worlds. Vision Pro is slated for limited release to the public next year, but Apple has already given a demo to select developers.

Vision Pro features two high-resolution micro-OLED displays that project images directly onto the user’s retinas, creating a “screenless” (screen without a screen) experience. The headset has 12 built-in cameras for tracking the user’s head, eyes, and hands, a LiDAR scanner for depth perception, and an Apple M2 chip with 10 CPU and 32 GPU cores.

Vision Pro is designed with accessibility at the center, using gestures, voice, and combinations of these input modes as critical enablers. This was showcased in the launch event video, where users could interact with the headset using gestures to browse the web, watch movies, and play games. Designing for Vision Pro requires understanding these input modes and providing solutions for users to have a seamless journey.

Apple Vision Pro Gestures Feature

Source: MacRumors Apple Vision Pro Gestures

Designing for a spatial experience

Design principles for traditional screens may not work for the future of spatial experiences, which are more immersive and interactive. Designers need to adapt these principles to consider the unique features of spatial experiences. Spatial experiences allow users to interact with the environment more naturally, so designers must create interfaces that are easy to use and understand.

Vision Pro’s spatial capabilities allow designers to create visually captivating and user-friendly interfaces that feel intuitive and natural to navigate. This focus on user-centric design enhances the user experience across various applications. Below are some key aspects to consider while designing for glass-style UI:


To create a seamless user experience, Apple has reimagined the feedback mechanism for icons on the home screen. When a user looks at an icon, it expands as if it is being hovered over. Designers design icons with subtle depth by adding specular shadows and highlights.

To design a great icon, start by creating multiple layers. The system uses these flat layers to create a three-dimensional effect. The icon should be converted to 1024×1024 pixels, with transparent foreground layers. Do not use large regions of semi-transparent pixels, as they will blend with the shadow behind them.

Consider these additional recommendations when designing icons:

  • Maintain a uniform color scheme and style throughout your icons.
  • Make sure your icons are clear and easy to understand.
  • Use high-quality images and graphics.
  • Test your icons on different devices and screen sizes to ensure they look good everywhere.

apple vision pro icons for spatial immersive experiences

Source: App icons | Apple Developer Documentation

Glass panels design

Apple has introduced glass material to create a more spatial and lightweight user experience. This material allows users to see what is behind a window, such as other apps or people, without feeling suffocated.

Therefore, when designing an app window, it is essential to avoid using solid colors. Too many opaque windows can make the interface feel heavy. Instead, use a lighter material to bring attention to interactive elements, such as buttons, or a darker material to separate sections of the app.

For example, if you want to design a lock-up with a lighter button, you can place it on top of the glass material. Or, if you’re going to create more contrast, you can use a darker cell behind the button. However, it is crucial to avoid stacking lighter materials on top of each other, as this can impact legibility and reduce contrast.

Consider these bonus tips for designing with glass material:

  • Use glass material sparingly. Too much of it can make the interface feel cluttered.
  • Use glass material to create a sense of depth. For example, you can use a darker glass material for the background and a lighter glass material for the foreground.
  • Use glass material to highlight essential elements. For example, you can use a lighter glass material for buttons or other interactive elements.

apple vision pro glass material design for spatial immersive experiences

Source: Materials | Apple Developer Documentation



The font-weight can be slightly increased to improve text contrast against vibrant materials. For example, on iOS, regular weight for the body text style must be used; on this platform, a medium can be used. And for titles, instead of semi-bold, bold can be used. This makes the text more legible, even when displayed on a vibrant background. System fonts, which are designed for optimized legibility, can also be used.


Vibrancy is another crucial detail for maintaining legibility. It enhances the foreground content by bringing light and color from the background forward. On this platform, vibrancy updates in real-time to ensure your text is always legible, even when the background constantly changes. Vibrancy can indicate hierarchy for text, symbols, and fills. Primary vibrancy can be used for standard text, and secondary vibrancy can be used for less critical text.

Pointers for using typography and vibrancy:

  • Use a heavier font weight for text that needs to be legible, such as body text and titles.
  • Use system fonts or other fonts that are designed for optimized legibility.
  • Use vibrancy to brighten foreground content and make it stand out from the background.
  • Use primary vibrancy for standard text and secondary vibrancy for less critical text.
  • When using custom fonts, make sure they are designed for readability.
  • Avoid using small or lightweight fonts, which can be challenging to read, especially on large screens.
  • Consider using a darker shade for the pop-over background to make the text more legible.

apple vision pro legibility typography vibrancy for spatial immersive experiences

Source: Typography | Apple Developer Documentation


When designing a glass-style UI, use white text and icons on a colored background. This will make the text and icons stand out and be more legible.

  • Use system colors whenever possible. System colors are designed for legibility and look best on a glass background.
  • If you need a custom color, use it sparingly and make sure it contrasts nicely with the background.
  • Avoid using dark colors for text or icons. Dark colors will blend in with the background, making the text and icons challenging to read.

Here are some additional tips for designing glass-style UIs:

  • Use a light overall color palette. This will help to create a sense of spaciousness and airiness.
  • Use transparency and blur effects to create a sense of depth.
  • Use shadows to add dimension to the UI.
  • Use gradients to add interest and visual interest.

apple vision pro colors design for spatial immersive experiences

Source: VisionOS – Apple Developer

How Vision Pro can transform businesses

Businesses of all sizes and across some industries are excited about the potential of Apple Vision Pro, which is still in its early stages of development. The technology has the potential to transform operations, improve customer experiences, and boost overall performance. Still, which industries will most successfully adopt it remains to be seen.


  • Create immersive gaming experiences that blur the line between the virtual and real worlds. To illustrate, game developers can use Apple Vision Pro to create realistic first-person shooter games where players can interact with the environment lifelike.
  • Create interactive storytelling experiences. Filmmakers can use Apple Vision Pro to create 3D movies, transporting viewers into breathtaking cinematic worlds.
  • Provide real-time translation of foreign language text. For example, language learners can use Apple Vision Pro to get a real-time translation of foreign language text while traveling or interacting with people from other cultures.

apple vision pro application for spatial immersive experiences for entertainment and sports

Source: How will Apple Vision Pro VR influence industries | Merge Development

Education and training

  • Provide students with interactive learning experiences. For instance, teachers can use Apple Vision Pro to take students on virtual field trips to historical sites or to conduct experiments in a safe and controlled environment.
  • Offer virtual field trips. For example, students can use Apple Vision Pro to visit museums or other educational institutions without leaving their homes.
  • Provide real-time translation of foreign language text. Concretely, language learners can use Apple Vision Pro to get the real-time translation of foreign language text while taking a class or reading a book.

Healthcare and medical

  • Provide realistic surgical simulations and training scenarios. In other words, doctors and medical students can use Apple Vision Pro to practice procedures without risking harming a patient.
  • Offer remote consultations with patients. For example, doctors can use Apple Vision Pro to consult with patients in remote areas.
  • Visualize and analyze medical data. For instance, researchers can use Apple Vision Pro to visualize and analyze medical images and data to understand diseases better and develop new treatments.

apple vision pro application for spatial immersive experiences in healthcare medical industry

Source: How will Apple Vision Pro VR influence industries | Merge Development

Real estate and architecture

  • Give potential buyers virtual tours of properties. Real estate agents can use Apple Vision Pro to give potential buyers a 360-degree view of a property without meeting them in person.
  • Collaborate with clients and stakeholders on 3D design projects. Architects can use Apple Vision Pro to collaborate with clients and stakeholders on 3D design projects in real time.
  • Visualize furniture and decor in a physical space. For example, interior designers can use Apple Vision Pro to visualize how furniture and decor will look in a room before making a purchase.


  • Join virtual meetings from anywhere. For instance, remote workers can use Apple Vision Pro to join virtual discussions from anywhere.
  • Collaborate in real-time and share information. For example, participants in virtual meetings can use Apple Vision Pro to collaborate in real time and share information.
  • Track customer behavior and improve the shopping experience. Concretely, businesses can use Apple Vision Pro to track customer behavior in a retail store and use that data to enhance the shopping experience.

apple vision pro application for spatial immersive experiences in workspace education and meetings

Source: Apple’s Vision Pro: Revolutionizing Industries Through Spatial Computing| ELEKS

Finance and banking

  • Visualize financial data. For example, financial analysts can use Apple Vision Pro to visualize financial data to understand the market better and make informed investment decisions.
  • Help clients track their spending. For example, personal finance managers can use Apple Vision Pro to help clients track their spending and reach their financial goals.
  • Visit virtual bank branches. Concretely, customers can use Apple Vision Pro to visit virtual bank branches to conduct transactions or speak to a banker.

Retail and e-commerce

  • Try on clothes and accessories before making a purchase. To illustrate, shoppers can use Apple Vision Pro to try on clothes and accessories before purchasing.
  • Provide personalized shopping recommendations. Retailers can use Apple Vision Pro to provide personalized shopping recommendations based on a shopper’s past purchases and browsing history.
  • Offer in-store navigation. For instance, businesses can use Apple Vision Pro to offer in-store navigation to help customers find the products they are looking for.

apple vision pro application for spatial immersive experiences in retail ecommerce fashion

Source: Apple Vision Pro and The Future of ECommerce (

Vision Pro: the flip side

Innovation can be exciting, promising a brighter future with endless possibilities. However, carefully considering the potential consequences of new technologies is essential. While innovation often brings benefits, it can also come with risks, such as privacy concerns, surveillance risks, and impacts on mental health and social isolation. Balancing progress with responsibility when developing and using new technologies is essential.

Comfort and ergonomics

Early reports suggest that the Vision Pro is well-built but slightly uncomfortable to wear for extended periods. The headset is front-heavy due to its metal construction, which could make it difficult to wear for long periods. Additionally, the headset’s weight distribution and heat management could further impact user comfort. If the Vision Pro is not designed to be comfortable, it may limit its appeal to consumers and businesses.

Privacy at stake

The Vision Pro raises fundamental concerns about personal privacy. The headset’s ability to project floating screens onto our vision while observing our environment could collect vast data about us. This data could include our eye movements, facial expressions, and surroundings. The potential for this data to be used to track our movements, monitor our behavior, and even identify us is a serious privacy concern. Establishing robust safeguards and ethical boundaries is essential to protect individuals’ privacy in the digital age.

Mental health and social isolation

While technological advancements can enhance our lives, we must also consider their potential impact on mental well-being and social dynamics. The Vision Pro’s immersive AR experience could be a double-edged sword. On the one hand, it offers captivating virtual overlays of reality that could tempt users to immerse themselves in a captivating digital realm. On the other hand, this allure could come at the risk of isolating individuals from their physical surroundings and authentic human connections. As we increasingly detach from the present moment and substitute genuine interactions with virtual experiences, the potential for social isolation and its associated mental health consequences is serious.

apple vision pro designing for spatial immersive experiences

Source: Apple Developer Forums

Apple’s Vision Pro hasn’t even been released yet, but the company is already planning a smaller and lighter version of the headset and is deep into work on follow-up products.


Apple Vision Pro can redefine how we interact with technology in a human-centric way. Its spatial capabilities allow designers to create visually appealing, user-friendly interfaces that feel natural. This focus on human-centric design will enhance and transform businesses of all sizes and industries by enabling immersive, interactive, and personalized experiences in various applications, from gaming and entertainment to education and training. While Vision Pro can be a powerful tool for good, it is essential to remember that it is also a new technology with potential risks. Our collective responsibility is to ensure that Vision Pro is used responsibly in a human-centric way.

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Enterprise Applications Product Management Technology

No-Code Platforms: Revolutionizing the Digital Business Landscape  

In today’s fast-paced digital landscape, software development is experiencing a democratizing shift, expanding its reach beyond specialized programmers to include a broader spectrum of individuals. Market predictions underscore this transformative moment.

Estimates by Emergen Research suggest that by 2028, the no-code market will surge to an impressive $68.05 billion (about $210 per person in the US). On the other hand, as per Growth Market Reports, the global no-code platforms market (which stood at $12.13 billion in 2021) is projected to index $68.03 billion by 2030. This paradigm shift speeds up the software development process and unlocks a new era of digital innovation driven by a wider community than ever before. 

No-Code Platforms and Why Are They the New Dev Bro-code 

If you have been anywhere near the buzzing world of software development, the term “no-code” might have piqued your interest. No-code models are sophisticated platforms designed to let users craft and launch applications without writing a single line of traditional code. It bridges those dreams of having a unique software solution and the formidable barrier of intricate programming knowledge. 

Think of it like assembling a puzzle. Traditional coding is like crafting each piece of the puzzle from scratch. On the other hand, no code provides you with all the pieces; your role is to assemble them coherently to create the desired picture. This approach democratizes software development and empowers a vast population of non-developers to translate their visions into functioning digital solutions. 

For instance, consider the ambitions of a restaurant owner dreaming of a unique loyalty program through an app. The conventional route would mean hiring a developer, explaining the vision, undergoing multiple iterations, and hoping the final product aligns with the original vision. With no-code platforms, this restaurant owner can enter the development world regardless of their tech savvy. They can choose and customize features, design layouts, and deploy their loyalty app, ensuring it aligns perfectly with their vision. 

This paradigm shift speeds up the software development process and unlocks a new era of digital innovation. The constraints of technical prowess no longer shackle the digital dreams of many. In the evolving app development landscape, this philosophy – where creative vision takes the driver’s seat over technical limitations – is rapidly becoming the new code among developers and business professionals alike. 

Why no-code is the new dev bro-code?

Some compelling reasons for the ascent of no-code models include: 

  • Web and Mobile App Development: Got an idea? Translate it into a functional app. With “no code,” your digital dreams are now tangible, even if coding may feel like Greek and Latin to you. 
  • Business Process Automation: No-code platforms, like Zapier or Integromat, are modern-day alchemists, converting mundane tasks like onboarding or expense report verification into automated gold. 
  • E-Commerce and Web Presence: Platforms like Shopify or Wix are the allies of businesses. With their help, you can craft your online castle without knowing the language of the digital realm. 
  • Data Dashboards and Reports: Platforms such as Tableau and Google Data Studio have emerged as the wizards of the digital age. They give businesses the power to make sense of the vast data oceans, painting a picture that even novices can understand. 
  • Prototyping and Minimum Viable Products (MVPs): Time is money. No-code platforms are the speedsters of the tech domain, letting startups road-test their ideas in real-world conditions without draining resources. 

But why the sudden infatuation with no-code platforms?  

That is simple – It is about empowerment, collaboration, swift T2M, intelligent resource allocation, and cost savings. 

What Not to Do with No-Code?

While no-code development is undoubtedly a transformative force in the tech industry, it is not a one-size-fits-all solution to every problem. Much like any powerful instrument, it requires thoughtful and responsible usage, with an awareness of hazards that could present themselves. 

Venturing into no-code is comparable to embarking on an excursion into uncharted territory: the experience can offer awe-inspiring vistas and invaluable rewards, but it is not without its complexities and risks that one must carefully manage. 

First and foremost, let us address the temptation of quick development.  

The accelerated pace enabled by no-code platforms can inadvertently lead to hastily rolling out applications, sometimes at the expense of vital quality assurance steps. To draw an analogy, it is like using a cake mix: the simplified process does not mean you can neglect to test if the cake is fully baked. This cautionary note, when translated into the software language, implies that you should still rigorously test the application to ensure it performs well across various devices, meets the users’ needs and expectations, and is devoid of glitches or bugs. 

Then comes the challenge of decentralized app creation.  

With more people enabled to create, there is a surge in applications popping up everywhere. Imagine a bustling city with buildings springing up without proper urban planning. This can result in apps that need more cohesion with a company’s broader digital infrastructure. This decentralization can also be a breeding ground for shadow IT (Information Technology), bypassing critical security protocols and governance structures and exposing businesses to security threats. 

Integration is another factor that demands attention.  

In today’s interconnected digital ecosystem, applications do not function in isolation. They are part of a vast network, interacting with various systems. If a no-code platform does not seamlessly integrate with, let us say, your existing CRM or ERP systems, it is like trying to fit a misfit. The result? Disjointed systems and potential inefficiencies. 

It is also worth discussing the concept of technical debt.  

No-code platforms, with their predefined functionalities, are fantastic for quick deployments. However, as businesses grow and requirements become more intricate, deeper customization might be needed, which could strain the capabilities of a no-code platform. Think of it as starting with a toy car for quick travel, but as you embark on longer journeys, you might need to upgrade to a more robust vehicle. 

Finally, data breaches – a persistent concern in today’s digital age.  

With the proliferation of applications created through no-code platforms, rigorous security checks are not just recommended; they are imperative, primarily when the application interacts with external stakeholders or involves sensitive data. 

In short, while the no-code journey promises unfettered innovation and rapid development, it requires thoughtful navigation. The key lies in balancing the liberating power of no-code with a commitment to quality, security, and integration. 

Charting Your Course in the No-Code Realm: How to Get Started? 

Dipping your toes into the no-code waters can feel both exhilarating and overwhelming. The plethora of platforms and their expansive possibilities is akin to a kid stepping into a colossal candy store for the first time. Where do you begin? And, most importantly, how do you ensure you get the most out of this transformative technology? Here’s a roadmap to help you navigate: 

Roadmap to no-code success

  1. Identifying the Relevance: Before diving headfirst, step back and ask, “What am I trying to achieve?” The no-code platform you choose should align perfectly with your business’s specific challenges and future visions. For instance, a retailer looking to establish a digital storefront might lean towards platforms like Shopify, while an entrepreneur aiming to prototype a unique app might gravitate towards Bubble. 
  2. Seamless Integration: In the vast and intertwined web of modern digital tools, the ability of your no-code platform to effortlessly meld with other systems cannot be overstated. Imagine creating a puzzle masterpiece, only to find that one piece does not fit. That is how crucial integration is. Whether it is your CRM system, email marketing tool, or data analytics software, seamless interoperability ensures a harmonious and efficient digital ecosystem.
  3. User Experience: Even if a platform comes loaded with all features and functionalities, its utility could be better if users find it as incomprehensible as an extraterrestrial dialect. The key to usability is an intuitive user interface complemented by thorough and accessible documentation to ease learning. Take the example of platforms like Zapier, which have built their reputation on straightforward, user-friendly design. This approach enables users to construct workflows quickly, often in just a few minutes, thereby lowering the barriers to entry and promoting widespread adoption. 
  4. Harnessing the Power of AI: We live in an era where AI is reshaping industries. Modern no-code platforms, recognizing this seismic shift, are integrating AI to automate, optimize, and add unprecedented capabilities. Whether it’s predictive analytics, chatbots, or automated customer insights, platforms equipped with AI can supercharge your applications, offering a distinct competitive edge. 
  5. Versatility is Key: The digital needs of businesses are multifaceted. Today, you might need a tool for email campaigns, tomorrow for data visualization, and next week for automating customer feedback. A no-code platform that offers a broad spectrum of tools, spanning design customization to advanced analytics, can be your Swiss Army knife in the digital realm. 

The market is awash with choices, each vying for your attention with unique selling points. From Zapier’s vast integration capabilities to Salesforce Lightning’s comprehensive development suite, the options are plentiful. The trick lies in discerning which platform meshes best with your unique requirements. 

Remember, opting for the no-code is not mindlessly chasing the latest trend. It’s about strategically leveraging a powerful toolset to elevate your business, innovate faster, and deliver unparalleled value. With the right platform and a clear vision, the digital world becomes your oyster.

Some of the Use- cases of Platforms implementing No-code Technology 

  1. Teachable Machine: An innovative platform focusing on machine learning and AI that allows users to create custom models. They can only do this with understanding and knowledge of coding through the power of AI. It is being able to teach your device camera live in the browser through a neural network.  
  2. Rapid Miner: This is a no-code data analytics and machine learning platform ideal for data pre-processing, modeling, and deployment. It uses an intuitive visual workflow builder to drag and drop data and analyze it further without complex codification. It is ideal for seasoned data scientists and enables collaboration among teams.  
  3. Airtable: This app combines the functionalities of spreadsheets and databases for flexible data organization, collaboration features, and API integrations. Alternatively, this does not have options for setting collaborator permissions at the table, record, and field levels. So all your data is accessible.  
  4. Bubble: Making a visual programming platform for web and mobile applications without coding, enabling drag-and-drop interface, database management, and integration capabilities. They build web apps ten times faster and are more affordable than most.  

In this vibrant digital era, no-code platforms are not just tools but transformative powerhouses. They democratize innovation, breaking down the barriers that once limited the creation of digital solutions to a select few. No longer are businesses and individuals bound by their technical know-how. Everyone can craft their digital destiny with no code, from the local baker dreaming of a customized online store to the large corporation seeking streamlined operations. And while the appeal of no-code platforms is undeniably vast, it’s not just about having access to these tools but mastering them.  

Read more: Navigating scalable website updates with agility amid constant change and complexity

Harnessing the No-Code Revolution with Robosoft

Enter Robosoft- Our expertise goes beyond merely understanding the no-code movement. We champion and mold it to fit your unique needs and ensure you reap its maximum potential. 

Partnering with Robosoft means unlocking doors to rapid innovation, cost efficiencies, and a tailor-made digital trajectory. Our team, seasoned in the art and science of no-code platforms, can guide, mentor, and work alongside you, ensuring that every step in this arena is strategic, sound, and successful.

If you envision a future where your business operates with agility, where digital solutions adapt and evolve in sync with your ideas, and where the digital landscape is navigable and accessible, let’s have a conversation. Together, we can explore various approaches to co-create the future, ensuring to meet your specific needs while considering the benefits of low-code and no-code platforms.


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Enterprise Applications Technology

Navigating scalable website updates with agility amid constant change and complexity

A website is a constantly evolving entity that can transform and bring a competitive edge to the business. Websites supporting multiple brands or products tend to become large and complex, presenting challenges in maintaining and upgrading them. The retail space, in particular, experiences this often, as websites directly support go-to-market (GTM) initiatives. Incessant changes are required to support the introduction of new product lines or products, promotions on trends or the flavor of the month, local and global events, seasonal marketing campaigns, end-of-season events, and more.

Agile and dynamic responses are required to carry out updates modifications, and create new pages in keeping with the pace of change and scalability needs. This calls for simultaneous and coordinated actions from front-end designers, front-end developers, logic layer developers, content developers, and integrations. The process that typically takes months comes under intense pressure to be crunched into weeks.

Streamline scalable website operations to improve customer experience and revenue

A well-knit framework for scalable website operations will enable agility and dynamic updates. This is the basis of a practical approach to streamline the creation and maintenance of web applications, from development to release and maintenance, and do so expeditiously.

While numerous platforms promise to help with this, it is equally possible to set up an environment for well-oiled website operations within the organization. Here, we discuss an approach to setting up an environment within the organization that will help optimize web performance and transform the website delivery process. The overall solution is split across multiple stages, as illustrated below:

Multiple stages of streamlining scalable website operationStep 1: Audit and plan based on strategy, design, and technology

With the intent of a unified web experience, it is essential to understand vital aspects such as the nature of business, number of brands, market positioning, frequency of updates, the business impact of the updates, degree of modularization, maturity of the web development process within the organization, in-house vs outsourced development, repository for the digital assets, its re-usability, and more.

A quick audit of current web development readiness and existing setup helps plan the subsequent phases crisply and economically. The audit envisions the brand’s digital assets as one web system rather than individual web entities (sites, apps, etc.). This unification approach is inspired by Rosenfeld and Morville’s Information Architecture Pyramid depicted below:

Rosenfeld and Morville’s Information Architecture Pyramid

The audit assesses the information architecture from the point of view of the users’ needs and behaviors while establishing context from culture and tech perspectives. It helps build scalable website structure and meaning into the content that runs on the web system.

The audit stage involves multiple activities that are detailed below:

  1. Strategic assessment: The first stage of audit starts with comparing the federal and independent mindsets. This helps determine distinct brands, locations, and entities involved while shedding light on the extent of visual variations required across sites. It also gives the teams applied insights into how the target audience perceives the connection between associated brands and their relationship to the overall corporate brand.
    At this stage, the team understands content associated with brands and their similarities and differentiators. They are also mindful of the need to adapt similar content to suit different countries and build differentiation and sensitivity by using locally preferred languages, aligning with local cultures, target segments identified by business, and positioning to cater to specific geographies.
  2. Design assessment: The objective here is to identify key improvement areas in the current system. During the design assessment, areas that must be considered include platform standards and specifications, interaction design standards, usability heuristics, and aesthetics and styling.
    At this stage, best practices and human interface guidelines are leveraged to review what works and is not.
  3. Tech assessment: The website structure is reviewed to group and catalog the content. This is followed by a top-down categorization of content that helps develop the structure or taxonomy for the website/app.

Reviewing the flow helps categorize and build scalable website structures from among the types depicted below.

Types of scalable website structures

The audit also identifies common components across site maps, features, design styles, navigation, transactional versus non-transactional pages, back-end systems, etc. Some website elements include utility navigation, global navigation, a breadcrumb trail, related articles, and a fat footer. Further, it does a deep dive into the following:

Deep Dive Website Audit Analysis

The findings are then synergized and categorized to form the input set for developing the design system and the engineering architecture. The setup comprising the web tools, practices, and governance structure is planned based on the audit outcomes.

An in-depth website audit helps categorize and group reusable elements from a design and development perspective.

Step 2: Build a scalable website once and build right – design, test, and modularize

The foundational elements are constructed to rebuild or extend the website to meet marketing demands. This stage is broken down into activities as follows:

Balancing standardization with localization

Corporations are realizing that the world is one large market unhampered by geographical boundaries. Brands must appeal to local target segments by aligning with local cultural perceptions and adhering to local compliance requirements. An approach that standardizes across geographies and keeps sufficient and controlled room for localization will provide the necessary balance. This ethos must be reflected in the digital assets that carry the brand’s voice to the customers.

Balancing standardization with localization

Standardized customization allows the brand to take advantage of economies of scale, launch uniform products with a shorter GTM curve, and strengthen the corporate brand while creating a local appeal. Standardized customization allows the brand to take advantage of economies of scale, launch uniform products with a shorter GTM curve, and strengthen the corporate brand while creating a local appeal. It helps create alignment across product positioning, advertising, promotions planning, and product design functions.


A design system is recommended as it enables a centralized and evolving repository to steer the brand and its sub-brands towards a standards-based, product-based approach to scalable website design. It contains reusable design elements guided by clear standards and can be readily assembled to build digital assets as desired.

This step helps the brand achieve its goals of:

  • Efficiency: by enabling the reuse of components
  • Consistency: by introducing a shared set of principles and rules to build components and, through that, create consistent experiences across different platforms
  • Scalability: by increasing efficiency and consistency, help build layouts faster and at scale

The overall methodology in the design stage involves these steps:

  1. Build a design system

Here, the objective is to maintain a high-quality, consistent design language across brands with various aspects considered (refer to the table below).

Aspects of maintaining a high-quality, consistent design languag

2. Use atomic design methodology

Building a design system is a complex process that can be addressed using a modular approach. The atomic design methodology is built on modularity principles – every application comprises small individual atoms like buttons, input boxes, texts, etc. When grouped, these basic components help form bigger/different components (molecules, organisms, templates, complex pages), as depicted below.

Atomic Design Methodology

In the build design system stage, the aim is to produce the sub-atomic element, styles, and rules that underpin the system and identify the interconnected components and variables that enable complete coverage of multiple brands. Crafting design systems based on the atomic design framework helps develop the basic components while reducing the amount of rework at the development stage.

With simple modifications, buttons, textboxes, layouts, frames, etc., can be shared or customized easily, which eases the overall development, reduce the testing period, and improve the general appearance/behavior. Designers will find it easier to design, share, document, and manage files more effectively.

Test and perform iterative design

Before committing to the Design Library, each component gets tested for re-usability from both design and engineering perspectives.

Flow of Iterative Design

    – Publish to the library: This step is performed with strict control measures and appropriate tools (Zeroheight, etc.) for version control, document control, etc.

The design then gets implemented in keeping with these design standards, systems, and a central creative vision.

Modularizing engineering

The primary goals of this phase include:

      • Identifying and extending the CMS functionality so that website goals and needs are met
      • Identifying and developing components by configuration
      • Extending the look and feel of the component to match website aesthetics as desired
      • Building the component framework to establish robust communications between reusable components

Website component framework by modules

The engineering aspects actively seek reusable components and work on implementing these templates and features. This is followed by building the application framework on top of the CMS framework and integrating it with reusable API components (for example, state management, application cache, cookie management, compliance components, error handling, monitoring, profiling, and diagnostics.)

This modular approach aims to improve the building, hosting, maintenance, management, and enhancement of websites and apps for an overall elevated brand experience. It is guided by measurement criteria and metrics that ensure their web property is:

      • Efficient: automating tasks wherever possible so that waste is minimized.
      • Reliable: where systems continue to run uninterrupted at all times.
      • Scalable: where systems deliver to specific needs and demands of users, customers, and business operations.

Typically, building the product is a day-to-day activity that involves incorporating changes and fixes and deploying the latest version. Streamlining website operations can designate the build process, verify the approach against the architecture, and perform routine testing or automation before deployment. It lays down the core set of processes that will help perform these operations without a glitch.

Some recommended practices:

      • The components based on the atomic methodology share a common code that can be readily implemented and ensure unilateral behavior/appearance across different functional elements. The focus must be on enabling an enhanced scrolling experience, including features like scroll-triggered animations. Browser caching will enhance page load time, while using a content delivery network will add an additional quick loading experience.
      • Other recommendations are incorporating long-form content to boost SEO, scroll-triggered animations, visual feedback when the screen is loading, Google Analytics, etc. Using backup/failover/geographically redundant disaster recovery strategies, security features like automated intrusion detection, periodic scanning, automatic security updates, denial of service protection, and the right compliance controls is also suitable.

Step 3: Roll out and automate

In the roll-out phase, various activities are performed through several steps beginning with:

      • Assemble and build
      • Refer to architecture and design accordingly.
      • Carry out development activities.

At this roll-out stage, testing is done manually with or without the content. Manual testing is required as it can help identify any problem areas that may not be unearthed through only automated testing. Plus, it is a way to emulate user experience closely. Once this has been completed, performance testing is carried out on different components to see how they perform in a given situation against established benchmarks. Load testing is included in this step to identify bottlenecks, if any.

Automating deployment is the next major step in which the web application is deployed from development to the production environment using software tools to automate the associated processes. Integral activities included are version management and build management.

Step 4: Monitor and maintain

In this phase, the main tasks are to monitor, track, and maintain the website application’s performance using automation. Using software tools for these tasks helps proactively identify the application’s possible bugs and pain points before they can grow into bigger issues. Backups are automated, which means the website’s files and databases are backed up at designated times, making data protection and recovery more reliable and faster.

The Robosoft advantage – how to extend market competitiveness

To ensure you don’t miss out on the competitive advantages offered by a technical, creative, and productized approach to web development, you need to leverage your website operations framework to extend market competitiveness optimally. With Robosoft as your strategic partner, you can address your challenges in this respect.

Contact our team of experts to find out how.

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Media & Entertainment Technology

What has 5G in store for OTT services

It is an understatement that streaming services are dependent on broadband cellular networks.

The late 2000s saw the introduction of Web2.0 along with the first iPhone and analog TVs switching over to digital, and 3G on the rise. The combination of these phenomena pushed a sense of omnipresence for streaming media as people could watch whatever they wanted, whenever they wanted, and wherever they wanted. Then came 4G/LTE which made a big impact on consumers’ ability to reliably stream their favorite programs from almost anywhere. However, it too had its limitations with patchy reception, signal degradation, and loss of uplink capability in some unfavorable conditions.

5G brings a promise of bringing the cloud computing infrastructure vital to delivering stable, high-quality OTT services closer to end-users. It will achieve this with real-time processing and minimal latency. This could prove to be a huge boost for real-time data delivery and live streaming via OTT networks.

Active 5G-powered experiences: Live streaming to immersive virtual reality

The introduction of 5G does make it easier for network providers and streaming platforms to be able to handle a large amount of streaming demand efficiently. Almost 80% of US households are now CTV-plugged, while the OTT consumers are spending about 4 billion hours combined per week to watch content. The volume of video content consumption has drastically skyrocketed in the past few years and 5G is designed to support and maintain such an upward trend.

But the future of streaming is not only about handling streaming demands. It is about the new digital experiences that 5G makes possible. OTT providers and broadcasters now have the chance to offer their viewers a wide range of services from live sports in 4K and beyond to 360° videos, headcam footage, virtual reality, and other immersive experiences.

future of ott streaming services

CTV/OTT entertainment and advertising are the principal beneficiaries of 5G implementation.

5 ways how the advent of 5G technology will boost OTT adoption rate

Bridging OTT and broadcasting gaps: The 5G network made by local “macro” towers implanted at strategic locations will bring processing closer to the users. This will overcome the constraints of distant servers or the individual device’s computing power to deliver a perfect user experience.

The combination of cloud computing and the 5G network could prove to be the ideal setup for the delivery of real-time data and live streaming via OTT networks. In fact, Amazon Web Services and Verizon have already started exploring the possibility of live streaming NFL games using 5G, which is now installed in 25 NFL stadiums. This will only encourage current OTT platforms such as Amazon Prime – broadcasting NFL games and Premier League soccer matches, to move towards a seamless, real-time delivery of data. Thus consumers now have a choice to watch live events either on broadcasting TV or OTT platforms.

Decline of satellite broadcasting media demand: Any new variation of the network comes with a promise of enhanced performance, stability, and reliability; 5G is no different in this regard. Thus the arrival of 5G will encourage users to access content in a plethora of varying formats, genres, and types at their convenience. The 5G network allows users to enjoy HD and 4K video streaming seamlessly without disruptions. Therefore, there is a likelihood of OTT services rising in demand and satellite broadcasting media witnessing a decline.

Switchover to connected TV: One of the first things the new-age generation looks for while setting up their new home is connectivity across their devices. Smart TV or Connected TV proves to be the perfect device to have seamless connectivity and functionality for all their media needs. The fact that it has in-built internet and other integrated web features are why it proves to be the perfect conduit to stream digital content using the 5G network. Thus, the introduction of 5G will only increase the OTT platform subscriptions as more and more users switch over to smart TV.

Enhanced real-time advertising: The introduction of 5G brings good news to the advertisers as well. They can ensure real-time data movement with the help of 5G networks. This would enable the advertisers to serve targeted ads instantly and directly to the consumers by leveraging the popularity of OTT platforms. This would also enable advertisers to serve highly localized ads without incurring any extra charges for data storage or transmission. As a causality, this would benefit users as AVOD content on the OTT platforms would increase.

Collaborations and partnerships: OTT providers are already collaborating with telecom partners to ensure content streaming increases and retain customers. However, the customers often complain of quality issues over the 4G network whenever there is a content demand surge. The introduction of 5G would enable OTT services to collaborate with 5G providers and easily meet these demand surges.

Technology triggers to enhance customer’s OTT experience with the introduction of 5G

Content Delivery Network (CDN) Growth

The unprecedented growth in OTT was driven not just by the COVID-19 pandemic but also by the intersection of key technological and societal developments. The pandemic more or less acted as a catalyst to accelerate trends already on the rise, whether in terms of consumption, production, or distribution.

On the consumption side, the lack of public cinema made way for the likes of Netflix, Amazon Prime, and Disney+ as popular alternatives with growing amounts of binge-watching. On the distribution side, continuous improvement in streaming quality over mobile networks especially, even with 4G, has encouraged OTT viewing on the move. Now, with the introduction of 5G, viewing OTT on the move is going to be even more encouraged.

Apart from the impact of mobile and 5G, the ongoing evolution of CDNs is proving to be one of the biggest factors involved in the advancement of OTT. CDNs combine connectivity with cached storage to optimize content delivery and minimize latency. According to Cisco, globally, Internet video traffic will be 82% of all consumer Internet traffic by 2022, up from 73% in 2017. Thus, it is increasing the growth of CDNs purely backed by the increase in video consumption. This is further solidified by a forecast report by Markets and Markets. According to this report, the CDN market size is expected to grow from USD 14.4 billion in 2020 to USD 27.9 billion in 2025, at a CAGR of 14.1%.

At the same time, CDNs have diversified into different versions suited to specific requirements. The role of CDNs naturally varies between on-demand and live content. For the former, CDNs use caching closer to subscribers to minimize consumption of a wide area of bandwidth. CDNs increase scalability and improve the customer experience by storing cached copies of data at strategic locations and delivering smoother reduced start-up lag.

WebRTC-for content delivery

WebRTC or Web Real-time Transfer Control protocol is a streaming protocol for web communication allowing users to connect in real-time without connecting to an additional server. It is basically a peer-to-peer open source communication project first invented by Global IP Solutions (GIPS) in Sweden and later taken over by Google in 2011. Over time, WebRTC proved to be an efficient way of content distribution as well. With the advent of 5G, WebRTC supported devices will usher in the Information and Communications Technology (ICT) ecosystem which is a next-generation service ecosystem to handle communications processes such as telecommunications, broadcast media, intelligent building management systems, audiovisual processing and transmission systems, and network-based control and monitoring functions.

WebRTC working mechanism

WebRTC working mechanism

WebRTC theoretically works with a 4 step process to establish peer to peer communication – signaling, connecting, securing, and communication.

WebRTC gives a lot of value to OTT developers due to its extremely useful benefits. WebRTC has ultra-low/real-time latency which makes it perfect for live streaming, it is open source which allows developers to experiment, it is ultra-compatible with a large range of devices, it is secure, adaptive, and delivers a high-quality video output.

WebRTC will be the RTC platform of choice with the introduction of 5G and the expansion of OTT offerings. It makes every component of OTT available to anyone at ridiculous costs.

Challenges to 5G rollout

For several years 5G has been highly anticipated to be the next generation of mobile communications technology, but it is still at the early stage of network deployment and market development.

Some challenges may delay 5G rollout across the globe and hence a slower impact on the OTT industry than expected.

  • Possible high costs will lead to uncertainty over customers’ willingness to pay. According to a McKinsey survey, two-thirds of customers are unwilling to pay more than five euros per month for ten-times-higher speed. At the same time, 49 percent of customers expect consistently high speed, and 43 percent expect new applications and services.
  • Affecting industries reliant on wireless communication in the same bandwidth (e.g., airline industry). Read more about this issue here.
  • Installation of base antennas and technology ineptitude of the majority of countries. Since a majority of countries are still developing and barely have extra budgets allocated for faster adoption of newer technology, 5G rollout there is not possible in the near future.

What to expect in the future?

The rollout of 5G has already started with many successful events witnessed such as the 2020 Tokyo Olympics. But we still need to wait for the full deployment of its connectivity before we understand its full potential. But whatever the case, this next-gen connectivity would most likely encourage viewers to stream more often, on the go, and go live. 5G will make it possible for video to be the primary method of digital content consumption. With its improved reliability, data streaming speed, and video delivery capabilities, we should all brace ourselves for this upcoming revolutionary digital solution called 5G network connectivity.

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Openings Technology Uncategorized

Dot Net Developer | Exp : 2-3 Years | Job Location : Udupi

Experience: 2-3 years

Location: Udupi, Karnataka

Role & Requirement:

  • Experience in developing services & web pages using ASP.NET, SQL server, MVC, Entity queries WCF, WebAPI, HTML5, Javascript
  • End-to-end understanding of design, development, stabilization, & support of .Net applications
  • Create technical documentation as needed
  • Participate in technical and operations reviews
  • Build and share reusable components


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Openings Technology

Drupal Developer- IT | Exp : 2-5 Years | Job Location : Udupi

Drupal Developer

Experience: 2-5 Years

Job Location :Udupi

  • Desired skills
  • Experience in Drupal 7 & 8 and good knowledge of PHP
  • Customization of CMS layout
  • Creating custom modules
  • Multisite configuration & Multilingual configuration
  • Integration knowledge of jQuery, JavaScript, and CSS
  • API development using service module.


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Openings Technology

Sr. UI/UX Designer | Exp : 4-9 Years | Job Location : Udupi

Experience: 4-9 Years

Job Location: Udupi, Karnataka

Role & Key Responsibilities:

  • Define mobile solution & brand vision in a team
  • Collaborate with Design and Engineering teams to define and implement innovative mobile solutions, visuals and experiences
  • Execute all visual design stages from concept to final hand over to developers
  • Create wireframes, user flows, process flows, site maps, storyboards, mockups and prototypes to effectively communicate interaction and UI visual design ideas
  • Drive the UI/UX design efforts with a focus on branding, usability and ensure visual coherence effectively
  • Deliver pixel-perfect UI elements
  • Mentor junior designers


  • Excellent communication and presentation skills
  • In-depth knowledge on design for mobility – iOS and Android
  • Comprehensive knowledge on Design softwares like Adobe, Sketch and other prototyping tools


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Openings Technology

Global Delivery Head – Information Technology | Exp : 15+ Years | Job Location : Udupi

Reports to: COO

Experience: 15+ Years

Location: Udupi

Role Description:

  • Provide leadership to delivery managers, project managers, business analysts and software teams
  • Drive software development activities to meet aggressive schedules and timelines while maintaining the highest bar of quality and a focus on exceeding customer expectations
  • Facilitate communication upward and across project teams including project status, justifications for variances and technical information (design and implementation objectives)
  • Ensure all processes and procedures, both internal to the team and interaction with other teams, are followed and work to improve whenever appropriate and necessary
  • Identify training needs of the team. Plan and execute a structured approach to enhancing the skill level and productivity levels of the team
  • Monitor projects, revenue yield per employee and customer engagement to drive on-time delivery, project profitability, quality, and customer satisfaction
  • Ensure proper Governance of various projects which will include MIS and appropriate dash boards to be published to relevant stakeholders
  • Optimization of resources across various projects to ensure appropriate costing for the project
  • Engage with the technical team of the client to ensure smooth running of projects
  • Manage multiple internal and external stakeholders

Who we are looking for:

  • 20+ years of IT Software Development and delivery experience including 5+ years in managing global delivery
  • Experience with delivering solutions on varied software applications & new age technology ( IT Application, Mobile Applications, Cloud Based Applications, AI, BI)
  • Strong verbal, presentation and written communication skills
  • Understanding of custom software development processes and experience in managing agile development projects is a must
  • Offshore DM experience (should have handled a large enterprise accounts or multiple small and medium sized accounts)
  • Familiarity with delivering solutions and services across technology platforms
  • Proven experience building, recruiting and leading first-class Development teams
  • B.E / B.Tech/ MCA degree from premier institutes with a strong background in computer science / information technology
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