Author Archives: Robosoft Technologies

Opinion

What is product management – myths, core values, methodologies, and scope

Various definitions of product management have been floating around for more than two decades now. In fact, product managers themselves may have varying definitions of product management.

Martin Eriksson’s representation, though overused, remains extremely relevant to the present day. The product manager’s role oscillates between gathering customer needs/wants, aligning business objectives, hand-in-glove relationship with the tech and design teams; and extensive data crunching. Product managers can perform these roles by interacting with business stakeholders or meeting users directly. He can also do market analysis, competitive analysis, derive impact of product changes and more.

“A product manager is essentially a person who is tasked with identifying the customer needs and the larger business objectives that a product or feature will fulfill, thereby articulating what success looks like for the product, and drives the team to turn that vision into a reality.”

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Myths about product management

Over the years several myths about the function have surfaced. It is influenced by the fact that there is no exact definition and job description of Product Manager or PM. Some of these myths are listed below –

PM is CEO of the product – Unlike the CEO, a PM gets pulled in all directions by various stakeholders. The PM commands minimal authority as the stakeholders try to incorporate their own suggestions into the product. Even the team the PM rallies, do not report to him/her. Hence the reality is far from this loosely thrown moniker.

PM should be creative – The primary role of the PM is to solve the customers’ problems. It is their responsibility to pull all the strings together to deliver a quality product. So rather than having abundant creativity, a PM must pay attention to all minute details.

PM should be a visionary – The PM looks for the most efficient way to solve customer’s problem. He doesn’t go deep into the future problems or solutions the customer may face or need. It is futile to expect a prediction of exact date and time of migration of entire Web 2.0 to Web 3.0 from a PM.

PM needs to make every stakeholder happy – The only person a PM should look to make happy is the customer. It doesn’t matter whose suggestions and needs get more priority as long as the customer is happy. Due to this, many times some key stakeholders will not be happy. But a PM must always look at the ultimate goal.

PM must know coding – Technical knowledge does help when allocating tasks and assigning timelines. But that doesn’t mean only software engineers can be exceptional product managers. You can do very well without knowing how to code via the help of various software tools.

Product Manager and Project Manager are the same – Product Management and Project Management are loosely interchanged in corporate parlance but essentially, they are worlds apart.

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Some common methodologies/models in product management

Agile

The idea is to set product strategy and create product roadmaps in an agile environment. Agile methodology encourages an adaptive approach to product planning and implementation. It enables organizations to quickly respond to feedback and build products that customers love. At its core, agile product management is a response to the widespread use of agile software development methodologies. These methods emphasize evolutionary development, early delivery, and continuous improvement.

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Scrum

Scrum is a type of agile development methodology. It is used in the development of software based on an iterative and incremental process. It is an adaptable, fast flexible, and effective agile framework used during development.

Scrum delivers value to the customer throughout the development of the project. It creates an environment of transparency in communication, collective responsibility, and continuous progress.

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Waterfall

Waterfall model can be best put as a linear product management approach. Here the PM creates a sequential project plan after gathering stakeholder and customer requirements at the beginning of the project. It is named the waterfall model because each phase of the project cascades into the next, flowing steadily down like a waterfall.

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General Structure of Product Manager/Product Owner Squad

The basic structure of the Product Manager Squad remains the same despite having a fluid headcount.

  • The Scrum Master handles picking up the tasks for the developers and designers and clearly capturing them in time bound sprints.
  • The Business Analyst helps in writing user stories that are captured in product management tools like Jira. They also help with data crunching – market and competitive analysis, how the changes in the product are faring, etc.
  • Then there are development team members – the ones working on the front end, back end, and middleware. They comprise of Developers, Testers, Solutions Architects and DBAs. The profiles of developers vary according to their expertise in specific technologies.
  • And last but not least comes the creative lot – the designers. They comprise of Design Architects, UX Designers and UI Designers.

Now these team members could be working on the payroll of the product organization, or they may be outsourced.

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What makes a ‘Great Product Manager’?

Before deciding what makes a great product manager, we need to understand and appreciate their role. A product manager’s role is truly a people’s role that involves taking inputs/ buy-ins of numerous stakeholders and getting work done through multiple team members.

Hence, we can say that although technological know-how/ core competencies are imperative, the one skill that really distinguishes good product managers from great ones is – stakeholder management.

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And if one wants to shift organizations for personal growth, the following aspects must be looked at with great detail:

  • The current stage of the organization – introduction/ growth/ maturity/ decline
  • Industry analysis- which sector the company operates in. The learnings in one industry will vary from the other. Hence the decision to shift should be made by weighing the learning trajectory and not just the compensation on offer.
  • Culture fit- All companies have different ways of working. What works for one product manager might not work for the other and vice versa. Look into the company philosophy and vision.

Thus, we can argue that it’s the “product management mindset” that helps you grow in this profession rather than just having skills.

List of popular tools used by product managers worldwide

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What is MVP and its significance beyond the set features?

Of all the milestones in the career span of product managers, the MVP is arguably the most important milestone.

Minimum Viable Product (MVP) can be graphically represented as below:

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This graph takes the assumption that customer expectations remain static with time, which usually is not the case. All the skills, tools and methodologies are applied to arrive at this milestone. It further lays the foundation for incremental features in the product.

A timely MVP is hence the validation of all the inputs at play. These are – stakeholders’ inputs, market research and data crunching done to arrive at handpicked features, the effectiveness of the design and development teams, and of course, the dexterity of the omnipresent PM. A great MVP is reflection of a team which is working like a well-oiled machine. It is bound to achieve great heights with its vision and execution capabilities.

Why does product management continue to grow in relevance?

With the increasing adoption of tech in all spheres of life, the relevance of the PM will continue to grow. As we can see, traditional companies continue to invest in and augment their digital infrastructure. Top tech companies are pivoting their business strategies. The final execution of all these responsibilities comes on the shoulders of the PMs. Hence this is one role that keeps you at the cusp of technological innovation and the steepest learning curves over any spectrum of time.

When the flamboyant richest person in the world purchases a top social media company, it is the role of the PMs to turn things around and that too quickly.

Since closing on his $44B acquisition of Twitter, Musk and his advertisers have discussed many product enhancements, which are all in the public domain:

  • One product team is working on paid direct messaging. It would let users send private messages to Very Important Tweeters or VITs. According to seen mock-ups, the users would be able to send private messages to their favorite celebrities for a nominal fee.
  • They have also talked about adding “paywalled” videos, which would mean that certain videos could not be viewed unless users paid a fee.
  • There were also discussions to revive Vine, a one-time short-form video platform, which would attract a younger audience of coveted advertisers.
  • The billionaire announced the “Twitter Blue” subscription service, which will offer enhanced features for a monthly $8 fee.

This gives a clear indication of how intricately the pressures that Musk, the world’s richest man is under to deliver immediate results. And all these initiatives are linked to the frenzy of product development initiatives. Product Management is hence at the core of all technical innovations/ disruptions occurring in the world at any given moment.

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News

Robosoft and NITK Surathkal to develop a Web 3.0 driven platform for students and organisations

Prof. Udaykumar R Yaragatti Former, Director (In-charge), NITK Surathkal and Ravi Teja Bommireddipalli, the MD & CEO of Robosoft Technologies

Robosoft has partnered with NITK Surathkal to develop a collaborative platform. It allows job-seeking students and organisations to connect and interact for opportunities including projects, internships, and jobs through the platform.

The proposed platform is different from the current solutions as it is built on Web 3.0 technologies. It gives the students and organizations ownership of their personal data during interactions. The platform enables the students to share their profiles and showcase their work to organizations. They can do it in the form of white papers, projects, studies, or research in and outside their chosen fields.

In turn, organisations offering jobs or internships will be able to view relevant student profiles. Students will get recommendations for jobs, projects, or internships from the platform. It will be based on their qualifications and interests determined through use of Artificial Intelligence and Machine Learning tools. The discussions between the student and the company will be private and offer peace-of-mind.

Prof. Udaykumar R Yaragatti, Former Director (In-charge), NITK Surathkal, said, ‘We believe both the student community and the corporate world will benefit from this platform. It is a secure and decentralised platform which uses blockchain in use-cases such as validating a student profile.’ The platform will be built by NITK, Dr. Sourav Kanti Addya and Dr. Mohit P. Tahiliani.

Prof. Udaykumar R Yaragatti Former, Director (In-charge), NITK Surathkal and Ravi Teja Bommireddipalli, the MD & CEO of Robosoft Technologies in frame

Prof. Udaykumar R Yaragatti, Former Director (In-charge), NITK Surathkal and Ravi Teja Bommireddipalli, MD & CEO of Robosoft Technologies in frame

We will provide support to the project through strategic advisory, multidisciplinary research, development and education in emerging technologies and applications. ‘Robosoft is thrilled to partner with NITK in this path-breaking project which solves a consumer pain point creatively through technology’ said Ravi Teja Bommireddipalli, the MD & CEO of the company. The proposed platform will be free-to-use with no membership fees to avail the services.

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News

Ravi Teja Bommireddipalli accepted into the prestigious Forbes Technology Council

We are proud to announce that our Managing Director & CEO, Ravi Teja Bommireddipalli has recently been accepted into Forbes Technology Council, an ‘invitation-only community for world-class CIOs, CTOs, and technology executives’. A review committee approves the selection based on a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

Forbes is not only a premier business publishing brand recognized the world over but ‘champions success by celebrating those who have made it, and those who aspire to make it’. It is a sought-after destination for influential leaders and entrepreneurs and curates great content.

It presents a great opportunity for Ravi to share his vast experiences and learnings in design thinking, business strategy and digital transformation, as well as to network with senior executives in this elite forum.

We congratulate Ravi and look forward to his contributions to the Forbes Technology Council.

Ravi Teja Bommireddipalli accepted into Forbes Technology Council

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News

Robosoft in now part of TechnoPro Group, Japan – a global technology solutions group

In a landmark event in our journey, Robosoft is now part of Tokyo-headquartered TechnoPro Group, a global digital solutions enterprise. Shareholders of Robosoft Technologies announced today the signing of definitive agreement with TechnoPro Holdings, Inc. for the sale of 100% stake in the Company. In a press release, Rohith Bhat, Founder of Robosoft said, “Robosoft has had a phenomenal journey over the last two decades and has grown by leaps and bounds during this period. The partnership with Ascent Capital and Kalaari Capital heralded a strong growth era for us and I am very happy that we are handing over the reins of the Company to a global player like TechnoPro.”

TechnoPro Holdings, Inc., listed on Tokyo Stock Exchange, is a holding company of TechnoPro Group, which specializes in IT, engineering and R&D. With more than 20,000 engineers and researchers, TechnoPro Group is one of Japan’s largest technology solutions group. As an industry leader, it provides full support for technical development and R&D to 2,000 companies including major corporations, universities and research organizations.

“This transaction represents a strategic evolution for Robosoft and a unique opportunity to take our business to new heights at a time of accelerating digital adoption. Partnership with TechnoPro will provide us new opportunities to grow in Japan which is on a path of Digital Transformation while continuing to expand in our core markets of US, Europe and India through our unique “Emotional Design Thinking” approach. This is a strong validation of Robosoft’s vision and strategy and our strong track record. We will continue to innovate and drive digital transformation for our clients worldwide.” said Ravi Teja Bommireddipalli, CEO of Robosoft.

“TechnoPro is delighted to invest in Robosoft, an innovative leader in the Digital Transformation space. We are excited by Robosoft’s rapid growth, strong leadership team, expertise in emerging technologies and deeply integrated customer relationships. We look forward to a close collaboration with Robosoft in the company’s next phase of growth and see tremendous synergies between TechnoPro and Robosoft” said Takeshi Yagi, President, Representative Director and CEO, TechnoPro.

Robosoft will continue to be led by its current management team, headed by Chief Executive Officer, Ravi Teja Bommireddipalli who is also being elevated to Managing Director and CEO.

Read the full media release here.

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News

To help fight against COVID-19, Robosoft donates oxymeters and oxygen concentrators in Udupi

The world continues to be devastated with the after-effects of the COVID-19 pandemic since the beginning of 2020. Many countries, including India are fighting an outbreak, referred to as the second wave. In many parts of India, patients are in critical need of medical oxygen as its demand outstripped supply within a short span of time.

At Udupi, our headquarters, we were happy to make small contribution by donating  1000 oxymeters and 7 oxygen concentrators to the district administration. This will help the administration in the fight against the pandemic and help save lives. These devices, with in-built temperature and SPO2 measuring capabilities, will be used by ASHA workers in their door-to-door campaigns to identify covid patients in villages.

These were distributed in the presence of Shri Raghupathi Bhat, MLA and Deputy Commissioner of Udupi. Also present were Rohith Bhat, our Chairman & MD and Sudheer Bhat, our CFO and Member of the Board, among others.

Robosoft is committed to our vision of simplifying lives. We are focusing on rural development, education, skill development, and employment-enhancing vocational skills for children, women, and the differently-abled as our key social responsibility initiatives. In late December 2019, we donated learning equipment to government-run schools in the Udupi area.

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Brooks Rhinehart an experienced Digital Transformation leader joins Robosoft as President and Country Head, USA

Recently,Brooks Rhinehart, an experienced digital transformation leader joined our team as President and Country head, USA. The news was picked by many leading media outlets like – Marketwatch,Markets Insider,The Associated Press,CISION PR Newswire, to name a few.

 

With Brooks Rhinehart joining team Robosoft we are excited to explore new opportunities in the U.S. and deliver great digital experiences for our clients across the globe.

Commenting on Brook’s appointment, our CEO, Ravi Teja Bommireddipalli, said –

As a B2B2C company, our mission of ‘Simplifying lives’ will resonate well with enterprises and digital natives. In Brooks, we have the right leader who understands the customers’ business, offers a unique perspective, and pushes the envelope for digital change. His 10+ years of experience in delivering digital experiences at scale and ability to be an advisor to CXOs on their digital journey will be a great asset.

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Robosoft’s partnership with Huffy bikes gets appreciation from the Director of IT at United Wheels Inc

It is always heartening when our customers acknowledge the contribution we have made to their business. We recently partnered with United Wheels Inc., a global holding company of outdoor brands including Huffy, Niner Bikes among others.

In an interview published in a leading B2B trade journal aimed at technology executives, Daniel Carlascio, Director of IT at United Wheels Inc., had this to say about us:

“We engaged a premier app development company to help us socialize the bike riding experience and more directly engage with the consumer. Robosoft’s professional team did an outstanding job managing and delivering the project.”

Huffy bikes

United Wheels Inc, saw a major surge in demand in 2020 as the COVID-19 pandemic forced people to explore stay-at-home and individual fitness regimes. With limited or no access to gyms or group activities, a lot of families and individual fitness enthusiasts turned to biking as an alternative.

Over the years, United Wheels Inc. has worked on creating a robust IT infrastructure, which helped them immensely during the current times to manage the entire supply chain during this demand surge and connect with the consumers, when most consumers are shifting to online channels over brick-and-mortar retail.

The project was initiated with UX design but later we were also entrusted with the end-to-end development of the app.

Talking about the experience of working on the Huffy project our Srinidhi Rao said:

“It was a privilege to work on the Huffy project. It was an opportunity to create an engaging user experience and simplify lives of bike enthusiasts for a much-loved brand.”

Read the full interview here.

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News

Robosoft Receives New Reviews on The Manifest, Maintains Stellar Average and Status as India’s Digital Experience Leader

At Robosoft our vision is to simplify lives by crafting digital experiences across digital touchpoints for the experience economy. Over the years our work has received multiple awards and recognitions such as the Mobile App Development Company of the Year’ at the Amazon Mobility Awards, Top UX Design Agency 2020, Top Wearable App Developers, ranked amongst the Top 20 App Developers in the world, and as one of the Top Blockchain Developers and more.

The trust our clients place on us and the appreciation we earn for our work keeps us motivated to consistently keep doing better. Recently some of our clients reviewed us on The Manifest, the world’s leading B2B ratings and reviews platform.

The Manifest has a dedicated team that independently verifies each and every review that they conduct with verified clients from around the world. The platform includes top business experts and their advice, and is considered the gold standard for ratings and reviews for B2B service providers. We are honored to receive new reviews on the platform and maintain our status as a leader in India and a leading digital experiences partner in the US and RoW.

Here is what some of our clients have spoken about us on the platform:

We worked with United Wheels Limited, for the design and development of their app for iOS and Android for their bicycle company Huffy. The app connects local bikers to one another, shops, and trails. Our team also built the CMS and configured servers. The Manifest’s team spoke to the director of global information tech at United Wheels Limited, who praised our team’s attention to detail which helped to create a valuable product, and how the project ran smoothly and was a positive experience.

“Robosoft Technologies delivered a product with tremendous value for our company. They were helpful and detail-oriented throughout the project.” – Director of Global Information Tech for United Wheels Limited

In another recent review, the CEO of i12 WRK App, praised our work on the web and native mobile app development for the company. We designed and developed a maps-based, Google-based web app and native mobile apps for Android and iOS. This is what the client said:

“They worked hard to understand our business goals and the challenges we were seeking to address, and they were very accommodating when the scope expanded during various aspects of the project.” –  CEO of i12 WRK App

We thank our clients for the great testimonials as we renew our commitment to simplify lives of people through delightful digital experiences.

To know how we can partner with your enterprise to create delightful digital experiences for your customers. Contact us here.

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Robosoft ranked No.1 in the list of ‘Top UX Design Companies’

DesignRush, a B2B marketplace connecting brands with agencies, recently identified the top UX Design Companies and trends and examples within UX design. This was done with an aim to highlighting projects which ‘create an enjoyable experience for users and drive loyalty and revenue’.

We are pleased to announce that we were ranked No. 1 in the list of Top UX design companies and our work for Discovery+, India’s first aggregated non-scripted, immersive entertainment streaming app was ranked among projects which illustrate ‘best practice in UX design and development’.

Read more about our work for Discovery+ here. Our work on the project earned this testimonial from the client:

“The team at Robosoft played a significant role in building this multi-platform experience spanning iOS, Android, Web and Fire TVs. Their team comprises an extremely dedicated bunch of folks with a keen problem solving approach.”

Read more about our work for Discovery+

The project was also written about in the technology section of Indian Express, a leading Indian daily.

The report from DesignRush also indicates the new trends within UX design and development:

  1. Animation
  2. Careful color selection
  3. Personalization
  4. Inclusive and adaptive design
  5. Optimized micro-interactions

See more of our work here.

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Mobile Opinion

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Most Innovative Solution for Asset Management

 

 

 

 

 

 

Top Blockchain App Development Companies 2020

 

 

 

 

Top Rated App Development Companies

 

 

 

 

 

 

Top Mobile App Developers in New York 2020

 

 

 

 

Top Blockchain Development Companies 2019

 

 

 

 

Top Mobile App Developers in US 2019

 

 

 

 

 

 

 

Top Wearable App Developers 2019

 

 

 

 

Top App Development Company 2019: Business Of Apps

 

 

 

 

 

 

Top Mobile App Development Company: Goodfirms

 

 

 

 

Top Performers in IT and Development Companies: Clutch

 

 

 

 

Top B2B Service Providers in India: Clutch

Top Software Development Agency: Design Rush

 

 

 

 

App Store Best of 2017: Voot & Paytm

 

 

 

 

AWS: Mobile App Development Company of the Year 2017

 

 

 

 

 

Global Marketing Excellence Award 2015: UTI Buddy

 

 

 

 

Best Tablet App In Asia 2014: NDTV

 

 

 

 

IIFL – Best Private Sector Bank for Innovations in Wealth Management Technology – Asia

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