While a mobile app is mandated in several categories – personal banking, e-commerce, telecom to name a few, many consumer brands too perceive a need. How do they go about deciding? What factors come into play? What kind of a mobile app partner should they choose? Some thoughts published in the Brand Equity supplement of The Economic Times, a leading business daily.

‘You would not normally associate the temple town of Udupi, also known for its vegetarian cuisine, with information technology’ begins the story about Robosoft, in Business Line. The article traces the origins of the company and the entrepreneurship of Rohith Bhat, Managing Director and CEO.

In a free wheeling interview with CIO Online, a community destination for CIOs and other high-level IT executives, Rohith Bhat (CEO & MD) and Rakesh Tiwari (VP – BiZ Dev, Enterprise Mobility) speak about a host of issues including the history of Robosoft, the changing landscape in mobile app development and trends in Enterprise Mobility.

Kalaari Capital, one of the leading investment firms in India and an investor in Robosoft Technologies profiled us recently in their company blog.

We are thrilled to announce that Camera Plus from Global Delight and Star Chef from 99Games have been chosen by Apple in their Best of 2014 list, an annual affair. Needless to say, it is a great honour and our congratulations to all other apps & games featured over there.

NDTV Gadgets, a leading online tech portal published a feature on 99Games’ Star Chef recently. Shilpa Bhat, Sr. Producer at 99Games spoke to them art length on what makes Star Chef profitable. Excerpts:

Knowing your audience..and having the team to pull it off

There are many angles to the success of Camera Plus, a mobile app available on the iOS platform. First, the number of downloads: 27 million downloads till date is not a small feat. Second, it is successful in a highly cluttered category of camera apps, on the strength of some revolutionary tech-enabled features and a great user experience.