Category : App marketing

App marketing Featured Mobile Opinion

The mobile user is searching for apps – are you there?

Today’s smartphone user is consuming mobile apps at a staggering rate. In 2016, the no. of app downloads increased by 15%. Mobile consumers spend almost 89% of their Smartphone time on mobile apps and have millions of apps at their disposal. There are almost 2.8 million apps in Android app stores and 2.2 million in the iOS app store.

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App marketing Mobile News Opinion

Google’s App Streaming: game changer for mobile search

Google announced a new experimental feature which has the potential to make mobile search more useful. The feature allows Android users to stream app content without actually downloading the apps.

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