Category : News


Brooks Rhinehart an experienced Digital Transformation leader joins Robosoft as President and Country Head, USA

Recently,Brooks Rhinehart, an experienced digital transformation leader joined our team as President and Country head, USA. The news was picked by many leading media outlets like – Marketwatch,Markets Insider,The Associated Press,CISION PR Newswire, to name a few.


With Brooks Rhinehart joining team Robosoft we are excited to explore new opportunities in the U.S. and deliver great digital experiences for our clients across the globe.

Commenting on Brook’s appointment, our CEO, Ravi Teja Bommireddipalli, said –

As a B2B2C company, our mission of ‘Simplifying lives’ will resonate well with enterprises and digital natives. In Brooks, we have the right leader who understands the customers’ business, offers a unique perspective, and pushes the envelope for digital change. His 10+ years of experience in delivering digital experiences at scale and ability to be an advisor to CXOs on their digital journey will be a great asset.

Read More

Robosoft’s partnership with Huffy bikes gets appreciation from the Director of IT at United Wheels Inc

It is always heartening when our customers acknowledge the contribution we have made to their business. We recently partnered with United Wheels Inc., a global holding company of outdoor brands including Huffy, Niner Bikes among others.

In an interview published in a leading B2B trade journal aimed at technology executives, Daniel Carlascio, Director of IT at United Wheels Inc., had this to say about us:

“We engaged a premier app development company to help us socialize the bike riding experience and more directly engage with the consumer. Robosoft’s professional team did an outstanding job managing and delivering the project.”

Huffy bikes

United Wheels Inc, saw a major surge in demand in 2020 as the COVID-19 pandemic forced people to explore stay-at-home and individual fitness regimes. With limited or no access to gyms or group activities, a lot of families and individual fitness enthusiasts turned to biking as an alternative.

Over the years, United Wheels Inc. has worked on creating a robust IT infrastructure, which helped them immensely during the current times to manage the entire supply chain during this demand surge and connect with the consumers, when most consumers are shifting to online channels over brick-and-mortar retail.

The project was initiated with UX design but later we were also entrusted with the end-to-end development of the app.

Talking about the experience of working on the Huffy project our Srinidhi Rao said:

“It was a privilege to work on the Huffy project. It was an opportunity to create an engaging user experience and simplify lives of bike enthusiasts for a much-loved brand.”

Read the full interview here.

Read More

Robosoft Receives New Reviews on The Manifest, Maintains Stellar Average and Status as India’s Digital Experience Leader

At Robosoft our vision is to simplify lives by crafting digital experiences across digital touchpoints for the experience economy. Over the years our work has received multiple awards and recognitions such as the Mobile App Development Company of the Year’ at the Amazon Mobility Awards, Top UX Design Agency 2020, Top Wearable App Developers, ranked amongst the Top 20 App Developers in the world, and as one of the Top Blockchain Developers and more.

The trust our clients place on us and the appreciation we earn for our work keeps us motivated to consistently keep doing better. Recently some of our clients reviewed us on The Manifest, the world’s leading B2B ratings and reviews platform.

The Manifest has a dedicated team that independently verifies each and every review that they conduct with verified clients from around the world. The platform includes top business experts and their advice, and is considered the gold standard for ratings and reviews for B2B service providers. We are honored to receive new reviews on the platform and maintain our status as a leader in India and a leading digital experiences partner in the US and RoW.

Here is what some of our clients have spoken about us on the platform:

We worked with United Wheels Limited, for the design and development of their app for iOS and Android for their bicycle company Huffy. The app connects local bikers to one another, shops, and trails. Our team also built the CMS and configured servers. The Manifest’s team spoke to the director of global information tech at United Wheels Limited, who praised our team’s attention to detail which helped to create a valuable product, and how the project ran smoothly and was a positive experience.

“Robosoft Technologies delivered a product with tremendous value for our company. They were helpful and detail-oriented throughout the project.” – Director of Global Information Tech for United Wheels Limited

In another recent review, the CEO of i12 WRK App, praised our work on the web and native mobile app development for the company. We designed and developed a maps-based, Google-based web app and native mobile apps for Android and iOS. This is what the client said:

“They worked hard to understand our business goals and the challenges we were seeking to address, and they were very accommodating when the scope expanded during various aspects of the project.” –  CEO of i12 WRK App

We thank our clients for the great testimonials as we renew our commitment to simplify lives of people through delightful digital experiences.

To know how we can partner with your enterprise to create delightful digital experiences for your customers. Contact us here.

Read More

Robosoft ranked No.1 in the list of ‘Top UX Design Companies’

DesignRush, a B2B marketplace connecting brands with agencies, recently identified the top UX Design Companies and trends and examples within UX design. This was done with an aim to highlighting projects which ‘create an enjoyable experience for users and drive loyalty and revenue’.

We are pleased to announce that we were ranked No. 1 in the list of Top UX design companies and our work for Discovery+, India’s first aggregated non-scripted, immersive entertainment streaming app was ranked among projects which illustrate ‘best practice in UX design and development’.

Read more about our work for Discovery+ here. Our work on the project earned this testimonial from the client:

“The team at Robosoft played a significant role in building this multi-platform experience spanning iOS, Android, Web and Fire TVs. Their team comprises an extremely dedicated bunch of folks with a keen problem solving approach.”

Read more about our work for Discovery+

The project was also written about in the technology section of Indian Express, a leading Indian daily.

The report from DesignRush also indicates the new trends within UX design and development:

  1. Animation
  2. Careful color selection
  3. Personalization
  4. Inclusive and adaptive design
  5. Optimized micro-interactions

See more of our work here.

Read More

The story of Discovery+: Our journey into creating a multiexperience OTT app for a niche segment

Discovery, a global leader in real life entertainment recently launched Discovery Plus, an entertainment OTT platform in India. Issac John, Business Head – Digital (South Asia) of Discovery and our CEO Ravi Teja Bommireddipalli spoke with Indian Express, a leading daily in India.

The article outlines details of the journey of Discovery+, including targeting a niche target segment like ‘lifelong learners’, which is not an area other streaming services typically focus on.

OTT app for Discovery

Image source

Discovery+ has no movies or scripted TV shows, and the focus is on content around adventure, wildlife, travel, lifestyle, which is what the brand is known for. The Discovery+ app also needed India specific optimizations, especially to ensure optimal viewing experience. Aside from Android, iOS and the web, the brand experience will also be available on Smart TVs too.

Read more about our experience in the media & entertainment industry – helping companies adapt to the new media landscape, influenced by the rise of digital entertainment.


Read More

Robosoft’s commitment towards business continuity and employee well-being during COVID-19

The current COVID-19 crisis has presented enterprises across the globe with the challenge to continue business operations while ensuring the safety and well-being of their employees. Enterprises are thereby taking preventive and precautionary measures to minimize the impact of this crisis on the ongoing business.

At Robosoft, we value the trust that our customers place in us as their digital service provider and have taken appropriate measures to ensure business continuity along with the wellbeing of our customers and employees across geographies.

In this context, our CEO, Ravi Teja Bommireddipalli outlines the steps that have been taken to address the current situation:

‘’As valued customers of Robosoft, we appreciate the trust you place in us as your digital & technology services partner. Recognizing the ongoing and increased uncertainty that coronavirus (COVID-19) is causing around the world, our highest priority is the business continuity, health, and well-being of our customers and employees. With this in mind, we wanted to update you on the actions we have taken in response to the outbreak.

Supporting our customers’ business

The World Health Organization (WHO) declared COVID-19 a pandemic on March 11th, 2020. Ever since we have taken the necessary steps to ensure we have a comprehensive Business Continuity Plan (BCP) in place. We understand that this is a key priority for our customers. So, we are ensuring that our engineers, designers, analysts, project managers, and all leaders will be working for you without disruption by using telephone, video or audio conferencing technology and VPN connectivity that supports remote login and secure working. Apart from these measures, our employees have all signed confidentiality letters that enable strict adherence to customer data privacy.

As a B2B service provider working with enterprises around the globe, we have had remote teams in place for several years now. Most of our team members – especially those with customer-facing roles are equipped to work from anywhere.

Action plan for our employees:

Restricted movements:

On March 14th, state governments, as well as local City/District Administration in India, sent strong recommendations to facilitate work from home for businesses. We have chosen to move most of our employees working in our Udupi, Bengaluru and Mumbai offices to work from their homes. We have procured additional laptops where needed and/or moved desktops to the employees’ residence to facilitate uninterrupted work.

Precautions at the workplace:

A small number of employees will continue to attend office and for those, we have recommended strict adherence to the following precautions:

  • Usage of N95 masks if traveling by public transport.
  • Seeing a doctor and avoid coming to the office, if anyone in the place of residence is feeling sick.
  • Completely avoid traveling long distances either by air, bus or train.
  • Completely avoid all public functions and public places with gatherings where there are more than 50 attendees.
  • Practice social distancing

The entry of visitors to our premises is restricted as a security measure. We have appraised our cleaning staff to clean all frequently used areas on an hourly basis. We have placed hand sanitizers in all wings, common areas, and work locations. We have sensitized our caterers about the good hygiene practice to be followed during this time.

Remote working or Work from Home (WFH):

We have provided remote login facilities through a secure VPN for employees working from home. We have also advised our employees to follow these guidelines to ensure continued  productivity:

Have a common login and logout time for all the team members; continue to log daily work details into our time-sheet management tool

  • Ensure the daily stand up calls take place so that everyone knows the status and the team can track progress.
  • Communication is key – both with teams and customers. Ensure that all the stakeholders are appraised at all times.
  • Make use of tools such as Skype, Slack, WhatsApp, Teams, WebEx & Zoom to communicate with each other.
  • Review the work progress multiple times during the day.
  • Adhere to a schedule, which the team, manager and the customer are aware so that there is utmost transparency.
  • During work hours, ensure that work is done in a distraction-free environment, especially when there are kids at home.
  • Ensure that client calls are attended to at the specified time so that all stakeholders know they can count on the team.

We’d like to stress that maintaining client confidentiality continues to be a key priority for us.

Travel Advisory:

We have clamped down on all air travel. Employees who are returning to India from foreign travel will need to work from home and self-quarantine themselves for a minimum of two weeks before they report to their respective work locations after a medical check-up.

We are confident that we will tide over this undoubtedly difficult situation and ensure that our deliverables do not suffer either on quality or time commitments. I once again would like to reassure you that we shall do our best to serve you. I look forward to your continued support.’’

With these measures taken to ensure business continuity and employee well-being, we hope to continue serving our customers and meeting our commitments, to the best of our abilities in the coming days.

Read More

Is your app like a badly designed doorknob? – Ravi Teja’s column in Brand Equity

Our CEO Ravi Teja Bommireddipalli wrote a feature in Brand Equity, a weekly supplement on Marketing & Advertising published by India’s leading business daily, Economic Times. In the article, Ravi outlines some of the time-tested heuristic principles of Design Thinking that brand owners can integrate into their digital experiences.

Human-centered design triggers positive customer responses that can influence customer acquisition & retention.

He goes on to emphasize how the human-centered design helps brands build trust, loyalty & customer value and transform functional products into memorable and enduring experiences.

It’s no longer enough to create products that push the boundaries of technology. What’s more important is to understand your customers’ motivations and behavior patterns, and translate this into a robust design interface to elevate customer experiences that can garner your competitive advantage, brand recognition, and growth, he states.

You can read the full article here.

Read More

A little help for tomorrow’s leaders

In line with our mission to simplify lives, we were privileged to donate learning and development equipment to government-run schools in and around Udupi, in December 2019. At Robosoft, we believe technology can be a power of good and can help transform our lives, helping us live, work & play better.

Children have the power of imagination and their fearless, can-do spirit only needs some encouragement and the right tools. As a company with technology at its core, we understand the power of computers and software in creating solutions for many of the world’s problems. As a small step in that direction, we donated computers, laptops, UPS, printers, desks, solar heaters, sports equipment, and more to various schools. We hope these will help children dream more and discover new possibilities.

We are focusing on rural development, education, skill development, and employment-enhancing vocational skills for children, women, and the differently-abled as our key social responsibility initiatives. In December 2019, we took part in activities in these schools and social service health camps:

  • Govt Higher Primary School, Bellur, Kundapur
  • LVP Aided School, Puttur, Santhekatte
  • Govt High School, Holebagilu, Kundapur
  • Govt Higher Primary School, Saibra Katte, Kundapur
  • Govt High School, Manipura, Katapady, Udupi
  • Hosa Belaku Seva Trust, Saralebettu, Udupi



We are truly humbled by the response and have received appreciation for our work particularly in the field of education. While we build technologies that simplify lives of millions across the globe, what brings us immense joy is being able to contribute towards skill development and learning for children – the leaders of tomorrow.

As an organization, we are committed to social responsibility and plan to execute initiatives through the year to give back to the society in our own small way.

Read More

ETV Bharat: Winner in the ‘Content Everywhere’ category at IBC2019 Innovation Awards

We are overjoyed to announce that ETV Bharath, a one-of-a-kind digital media hub developed by Robosoft won the IBC2019 Innovation Awards under ‘Content Everywhere’ category at The World’s Most Influential Media Entertainment & Technology Show held in Amsterdam on 17 September 2019. The winning entry mentioned: “Together with other TV technology partners serving ETV Bharat, a new world-standard in mobile news production and distribution has been achieved.”

We are privileged to have partnered with several prestigious media, entertainment & publishing brands like Viacom18, Saregama, NDTV, Warner Bros., Disney and more, in creating experiences that have touched billions of lives.

We thank our customers for trusting us, and our talented team for their relentless effort.

About ETV Bharat:

A comprehensive digital national news platform, ETV Bharat – aims to deliver news and information services, using a video-centric Mobile App and Web Portals. Backed by the renowned and respected five-decade old Ramoji Group, ETV Bharat comprises a dedicated network of journalists in 23 states and offers news in 13 languages i.e.–Hindi, Urdu, Telugu, Tamil, Kannada, Malayalam, Gujarati, Marathi, Bengali, Punjabi, Assamese, Odia and English. It promises the best of digital experience and journalistic standards with the credibility of the Eenadu& ETV Network.

To know more about our collaboration with ETV Bharath, read the case study.

Read More

Robosoft collaborates with The Halo App to launch a peer-to-peer lending platform

We are thrilled to announce our partnership with The Halo App – a peer-to-peer lending platform in the US. The Halo App’s mission is to ‘transform the way you define being free’. The product enables users from all backgrounds to get access to funds quickly while also allowing Backers to make a return on their money.

Taylor Simpson, Founder & CEO of The Halo App said, “True to our mission, we aim to eliminate struggles faced by people using banks and cash advances storefronts. We are excited to partner with Robosoft who share our core values of passion and leadership. Robosoft has used Design Thinking, Product prioritization, Analytics, Agile delivery, world-class engineering and digital offshore development to put us on a fast track in terms of Time to Market.”

Commenting on the partnership, CEO of Robosoft, Ravi Teja Bommireddipalli said, “Simplifying lives for a better world is a maxim we abide by for everything we do at Robosoft. And so it is a meeting of minds, as it were. We at Robosoft believe that the Halo App is a digital start-up that has the leadership, vision and drive to be a unicorn soon. We are committed to provide a delightful digital experience to all of  Halo App customers.”

Read More
1 2 3 4 7