Pundits say that brands have personalities. If you were to imagine a brand like MTV to come alive as a person, you’d expect it to talk and behave in a particular manner; and that personality will be driven by your brand experience. Similarly, brands like The Economist, Apple and Google have a distinct personality as shaped by their products, communication and how we imagine them to be.

India has arrived. Compared to many other countries where electronic payment systems are still evolving, we are proud to have been gifted a state-of-the-art IMPS – Immediate Payment Service which allows any Indian with a bank account to transfer money to any other Indian with a bank account at any time of the day using almost any kind of device be it laptop, smart phone, feature phone etc.

Global players like Spottify and Pandora have not been available in India all these years – at least not officially. Music streaming services catering to Indian tastes have been around – Gaana and Saavn come to mind. As a music lover, I have relied on downloads via iTunes and online radio services like TuneIn and Radium. Rdio’s India’s launch was a welcome move for folks like me.

‘Mobile Apps will decide your product’s success’ proclaimed a Techcrunch article recently. The crux of the argument is that the presence of a useful mobile app, is often a clincher in product purchase decisions.

Any announcement from Apple or news about an Apple product or service is guaranteed media attention. The media gaze is heightened during the WWDC and this year’s event was no exception. Several lengthy posts have been written scrutinising every aspect of the event. Herewith some of the issues we noted from an industry insider perspective: