The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.
Brand owners face a daunting challenge today: how do I engage with my consumer across so many channels & media? Brand presence in social media has become de rigueur for several years now to address this issue. Add engagement through mobile, especially mobile apps and the task is even more challenging.
It is that time of the year when we both look back, making lists and look forward, crystal ball gazing into the coming years. While no one can predict for sure the events of next year, recent category trends give a fair idea of what’s likely to come. Overall, 2014 has been a good year for us at Robosoft and the mobile app industry in general.
Advergaming is a term used in the mobile marketing industry to interchangeably describe both a bespoke game for a brand or in-game advertising by a brand. In the former, a brand creates a game which brings alive the brand’s essence. The latter is about creating a branding element – either in the form of static or interactive branding inside a game, created by some other brand or franchise.
The Make In India call by the Indian Government is aimed at attracting FDI, primarily in the manufacturing industries. The goal is lofty and if implemented well, backed up by policy reforms, it is likely to have a positive impact on the economy.
Like everybody else in the tech world, we at Robosoft too watched the Apple Keynote of Sep 9, with great interest. As developers we were doubly keen in fact to watch what the announcements meant for developer community and consumers alike. Of particular interest to us was the Apple Watch.
