A few decades ago all we could do from our mobile phone was make a call. Later, the mobile phones evolved and started coming with simple Java games, calculator, text messaging and calendar. And now we have come to the era of smartphone apps that have dramatically affected the way we interact with our smartphones today. Soon, the mobile apps we know as of now would evolve further, changing the way we think, work and live our life.
Entrepreneurs are notorious for putting in long hours to make their business a success. A survey shows the average entrepreneur puts in 52 hours a week, which is 63 percent longer than the average worker.
Brands have taken to virtual reality like fish to water. Virtual reality apps have the potential to create immersive brand experiences. A brief overview of virtual reality apps and what it means for brands.
Here are some of the most important takeaways for marketers focused on mobile (who isn’t?) and the mobile app development industry from the Internet Trends Report 2016:
Several brands have adopted new media platforms and tools and it is heartening to see gamification as part of the new marketing mix. However, there is a lot of misconception about this practice. Many brands fail to implement a successful gaming strategy to drive customer engagement and create brand awareness.
For months now, marketing, advertising and app-development industries have debated the implications of content blockers built into iOS 9. Now that iOS 9 has been released, ad blocker apps have appeared on the iTunes store and gained popularity in no time. Peace app, created by Marco Arment, former CTO of Tumblr and founder of Instapaper, is one such app.
