Mary Meeker’s Internet Trends report is widely anticipated, analyzed and discussed by the tech & business world. This year too the report has tonnes of insightful data for the world of mobile, technology, internet and commerce. Here are some key takeaways from a mobile marketing perspective:
The announcements at Google I/O 2017, widely covered in tech media, are sure to have a wider impact beyond just mobile. Sundar Pichai, CEO of Google said in his keynote that ‘we are moving from a mobile-first to an AI-first world and we are rethinking all our products from that perspective’.
Today’s smartphone user is consuming mobile apps at a staggering rate. In 2016, the no. of app downloads increased by 15%. Mobile consumers spend almost 89% of their Smartphone time on mobile apps and have millions of apps at their disposal. There are almost 2.8 million apps in Android app stores and 2.2 million in the iOS app store.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
Twitter’s #NewProfilePic feature
2016 proved to be a great year for the mobile app economy with $52 billion of gross consumer spend on mobile app stores, improvement in Apple App Store– changes in subscription model, faster app approval time and search-based apps – and the enormous success of mobile games like Pokémon Go and Clash Royale.
Nintendo, and Super Mario specifically, have tremendous equity among traditional gamers. So when the Super Mario game was announced for the first time on mobile at Apple’s press event in September this year it was a huge moment in mobile gaming. Super Mario creator Shigeru Miyamoto went on stage to demonstrate the game to a rousing applause.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
2016: An impressive year for digital games
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
There are more than 4 million apps available for download from the Android and Apple App Store collectively. To stand out amidst such an overwhelming number of apps is not only difficult but a daunting task. It’s important that the mobile experience is thoughtful, creative, delightful and at the same time memorable. An instance of even a single weak mobile experience can drive users away.
