Crafting the right mobile experience is often the difference between success and failure in businesses nowadays. Robosoft Technologies and NASSCOM came together recently to conduct a workshop in Pune, on ‘Designing Meaningful Mobile Experiences’ meant precisely to help businesses in this domain. The design and strategy team from Robosoft took sessions on product design philosophies, user experience principles, and engineering techniques that go behind making an app.
India’s premier news daily, Times of India’s carried an article on how Udupi is the hotbed of activity when it comes to mobile app development. Robosoft was featured prominently in the article which was carried in the front page of the Bangalore edition and in the business section of the Mumbai edition.
For Net Banking transactions, OTP continues to be a very popular 2-factor authentication mechanism. The primary device being used is a desktop computer or a laptop. The one-time password is being sent on a completely different device (out-of-band) and hence it serves as a strong 2FA approach. For Mobile Banking transactions, the primary device used for transactions and the device for receiving OTP is the same. So, this is not out-of-band. Hence it may be considered as a weak 2FA approach. How do different companies resolve this problem ?
In a recent article, it was cogently argued that banks should re-think their strategy around the branch-on-the-phone. The article was meant to be a wake-up call for banks and outlined how several digital disruptions have already changed the way banking is done in India.
So another Apple Event, again executed to near clock work precision was held yesterday. Most of the announcements were on expected lines: new iPhones, the iPad Pro, revamped Apple TV etc. While it seemed like an incremental update to everything, what was revealed was hardly incremental.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.
At Robosoft, we are keen observers of developments in the converging world of digital, tech, people and brands. We hope to have ongoing conversations with thought leaders in the business & digital world about apps, technology and related developments. Here’s a brief chat with Japjot Sethi, Co-Founder & CEO Gloopt.com.
Dave & Buster’s is a restaurant chain in the US built around a unique concept combining arcade fun and food. The restaurants are known to be fun hangout places for family & friends.
Pundits say that brands have personalities. If you were to imagine a brand like MTV to come alive as a person, you’d expect it to talk and behave in a particular manner; and that personality will be driven by your brand experience. Similarly, brands like The Economist, Apple and Google have a distinct personality as shaped by their products, communication and how we imagine them to be.
