So another Apple Event, again executed to near clock work precision was held yesterday. Most of the announcements were on expected lines: new iPhones, the iPad Pro, revamped Apple TV etc. While it seemed like an incremental update to everything, what was revealed was hardly incremental.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.
At Robosoft, we are keen observers of developments in the converging world of digital, tech, people and brands. We hope to have ongoing conversations with thought leaders in the business & digital world about apps, technology and related developments. Here’s a brief chat with Japjot Sethi, Co-Founder & CEO Gloopt.com.
Dave & Buster’s is a restaurant chain in the US built around a unique concept combining arcade fun and food. The restaurants are known to be fun hangout places for family & friends.
Pundits say that brands have personalities. If you were to imagine a brand like MTV to come alive as a person, you’d expect it to talk and behave in a particular manner; and that personality will be driven by your brand experience. Similarly, brands like The Economist, Apple and Google have a distinct personality as shaped by their products, communication and how we imagine them to be.
India has arrived. Compared to many other countries where electronic payment systems are still evolving, we are proud to have been gifted a state-of-the-art IMPS – Immediate Payment Service which allows any Indian with a bank account to transfer money to any other Indian with a bank account at any time of the day using almost any kind of device be it laptop, smart phone, feature phone etc.
Global players like Spottify and Pandora have not been available in India all these years – at least not officially. Music streaming services catering to Indian tastes have been around – Gaana and Saavn come to mind. As a music lover, I have relied on downloads via iTunes and online radio services like TuneIn and Radium. Rdio’s India’s launch was a welcome move for folks like me.
The mobility ecosystem has evolved rapidly over the last few years. After the launch of the App Store in 2008, there was a rush to develop cool new mobile apps which ranged from the absurd (remember the ‘weird sound’ apps?) to those which genuinely met a consumer need through a mobile solution.
‘Mobile Apps will decide your product’s success’ proclaimed a Techcrunch article recently. The crux of the argument is that the presence of a useful mobile app, is often a clincher in product purchase decisions.
Any announcement from Apple or news about an Apple product or service is guaranteed media attention. The media gaze is heightened during the WWDC and this year’s event was no exception. Several lengthy posts have been written scrutinising every aspect of the event. Herewith some of the issues we noted from an industry insider perspective:
