Several brands have adopted new media platforms and tools and it is heartening to see gamification as part of the new marketing mix. However, there is a lot of misconception about this practice. Many brands fail to implement a successful gaming strategy to drive customer engagement and create brand awareness.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
A lot has been already written about the Apple Event and the product announcements. Here is a quick roundup of the announcements reliant to app development:
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
The debate about opting for native development versus using cross platform development tools like PhoneGap, Xamarin, Titanium etc., is a perennial one in mobile app development. As with virtually everything in tech, every option has its own advantages and disadvantages.
The new iPhone app from Quartz was all the rage in social media last week – it generated a lot of coverage and buzz. Dubbed as an ongoing conversation about the news, it breaks all the conventions about how a news app should be.
Parse’s announcement that it will be winding down has surely come down as an unfortunate surprise to a lot of app developers especially indie developers who found the holy grail in Parse. Lot of well known apps have been written with Parse as a backend and there are still quite a few apps with millions of installations that are using Parse as the backend. It appears that Facebook has mercilessly pulled the rug from under these app developers.
