India is enjoying the benefits of e-commerce in a big way. Almost any item can be ordered through established online retailers. However, 45% of these transactions are said to be COD – Cash on Delivery.
Messaging apps have morphed and grown over the last few years. They started off as simple chat platforms but have innovated constantly and kept pace with the societal trends. Today, they are vastly different from their early days – they are seen more as ‘platforms’ offering a variety of features & benefits.
Remember your first tweet? Many users of Twitter shared their first tweet last week and commented how embarrassed they were about it. The reason? Many of the first tweets displayed a a tentativeness – of being unsure how to use this new platform. Over the years many have become ‘experts’ at using the platform for whatever they choose to do best – sharing interesting articles, news, opinions or simply self promotion.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.
Meerkat: product and buzz
As with any Apple event, there is much speculation prior to the event and analysis post the event. The ‘Spring Forward’ event held earlier this week is no different. The post analysis event is perhaps even more this time with lots of online discussions on the pros and cons of the luxury pricing of the Edition variant.
Push notifications, that magical tool that lets us speak to users even when our app is not being used. This tool started as a way to notify users when our app required an update, and it gradually extended to pushing information about new content and marketing offers. Many successful apps are critically hinged on push notifications; like your favorite messenger and email app. But in the process push notifications have also become notorious for their tendency to be a nuisance.
When the first mobile banking app was introduced about eight years ago, there were probably around 10-12 services. The most common services were Balance Enquiry, Mini Statement, Cheque Book Request, Cheque Status, Funds Transfer (within and outside the bank), Bill Payment, ATM Search, Branch Search, Information Services and Service Requests. Today’s mobile phone and the mobile apps are capable of supporting more than 100+ services.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.
Google Play app store to test paid placement in search results
Brand owners face a daunting challenge today: how do I engage with my consumer across so many channels & media? Brand presence in social media has become de rigueur for several years now to address this issue. Add engagement through mobile, especially mobile apps and the task is even more challenging.
