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Acquisition, Engagement, Retention and Monetisation in App Development

Rohith Bhat, CEO and MD of Robosoft Technologies recently spoke about the various factors affecting the success of an app. In that context he spoke about the four critical aspects of app development: Acquisition, Engagement, Retention and Monetisation. He stressed on the need to focus on each aspect of app development as many newbie app developers face issues pertaining to app discovery, poor downloads and low monetisation when it comes to apps.

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The story of Anila Andrade: beating men at their own game

Anila Andrade, Producer at our subsidiary 99Games was profiled at HerStory – a site dedicated to showcasing women entrepreneurs and leaders. Anila started her career at Robosoft as a quality control engineer and within two years, graduated to Requirements Analyst, responsible for architecting products.

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Should brands or services invest in a bespoke mobile app?

While a mobile app is mandated in several categories – personal banking, e-commerce, telecom to name a few, many consumer brands too perceive a need. How do they go about deciding? What factors come into play? What kind of a mobile app partner should they choose? Some thoughts published in the Brand Equity supplement of The Economic Times, a leading business daily.

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Business Line profiles the Robosoft story

‘You would not normally associate the temple town of Udupi, also known for its vegetarian cuisine, with information technology’ begins the story about Robosoft, in Business Line. The article traces the origins of the company and the entrepreneurship of Rohith Bhat, Managing Director and CEO.

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Enterprise Mobility solutions need not be boring in terms of design and UX

In a free wheeling interview with CIO Online, a community destination for CIOs and other high-level IT executives, Rohith Bhat (CEO & MD) and Rakesh Tiwari (VP – BiZ Dev, Enterprise Mobility) speak about a host of issues including the history of Robosoft, the changing landscape in mobile app development and trends in Enterprise Mobility.

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Kalaari Capital profiles Robosoft Technologies

Kalaari Capital, one of the leading investment firms in India and an investor in Robosoft Technologies profiled us recently in their company blog.

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Camera Plus and Star Chef featured in Apple’s Best of 2014

We are thrilled to announce that Camera Plus from Global Delight and Star Chef from 99Games have been chosen by Apple in their Best of 2014 list, an annual affair. Needless to say, it is a great honour and our congratulations to all other apps & games featured over there.

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Star Chef Proves That Indian Developed Games Can Be Profitable Worldwide: NDTV Gadgets

NDTV Gadgets, a leading online tech portal published a feature on 99Games’ Star Chef recently. Shilpa Bhat, Sr. Producer at 99Games spoke to them art length on what makes Star Chef profitable. Excerpts:

Knowing your audience..and having the team to pull it off

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Satisfying global tastes with Star Chef: PocketGamer on 99Games

PocketGamer, UK a leading portal covering the business of gaming talks to Shilpa Bhat, Senior Producer at 99Games. Shilpa spoke at length about StarChef and what it took to make StarChef a global success.Excerpts:

Pocket Gamer: What was the inspiration for Star Chef?

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Camera Plus, Top App on iOS 8

There are many angles to the success of Camera Plus, a mobile app available on the iOS platform. First, the number of downloads: 27 million downloads till date is not a small feat. Second, it is successful in a highly cluttered category of camera apps, on the strength of some revolutionary tech-enabled features and a great user experience.

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