Author Archives: Lakshmipathy Bhat

Lakshmipathy Bhat
Lakshmipathy Bhat is our Senior VP - Global Marketing and Communications. He is an ex-advertising professional with vast experience in advertising agencies in South Asia. Grounded in traditional advertising and its role in brand building, he brings in his perspectives on how digital experiences can shape our lives. He also tried his hand at entrepreneurship in app development domain and brings in a holistic perspective to content development and marketing. His personal blog ranks among the top advertising blogs in the world.
Mobile Technologies

MWC, GDC, new devices: week that was in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

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Mobile Technologies

Week that was in tech & mobile: February 27, 2015

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Google Play app store to test paid placement in search results

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Mobile Technologies Uncategorized

Mobile apps and brand engagement

Brand owners face a daunting challenge today: how do I engage with my consumer across so many channels & media? Brand presence in social media has become de rigueur for several years now to address this issue. Add engagement through mobile, especially mobile apps and the task is even more challenging.

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