Author Archives: Lakshmipathy Bhat

Lakshmipathy Bhat
Lakshmipathy Bhat is our Senior VP - Global Marketing and Communications. He is an ex-advertising professional with vast experience in advertising agencies in South Asia. Grounded in traditional advertising and its role in brand building, he brings in his perspectives on how digital experiences can shape our lives. He also tried his hand at entrepreneurship in app development domain and brings in a holistic perspective to content development and marketing. His personal blog ranks among the top advertising blogs in the world.
Mobile Opinion Uncategorized

Thoughts from a fan of Apple and music

Global players like Spottify and Pandora have not been available in India all these years – at least not officially. Music streaming services catering to Indian tastes have been around – Gaana and Saavn come to mind. As a music lover, I have relied on downloads via iTunes and online radio services like TuneIn and Radium. Rdio’s India’s launch was a welcome move for folks like me.

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Mobile Opinion Uncategorized

The importance of mobile apps in a convergent world

Mobile Apps will decide your product’s success’ proclaimed a Techcrunch article recently. The crux of the argument is that the presence of a useful mobile app, is often a clincher in product purchase decisions.

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Mobile Opinion Uncategorized

Key WWDC announcements: what does it mean for brands and developers

Any announcement from Apple or news about an Apple product or service is guaranteed media attention. The media gaze is heightened during the WWDC and this year’s event was no exception. Several lengthy posts have been written scrutinising every aspect of the event. Herewith some of the issues we noted from an industry insider perspective:

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Mobile Mobile Buzz Opinion

Brillo, Facebook Messenger games and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Tweets fly back into Google search results

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Mobile Mobile Buzz Opinion

IBM, Nintendo, Meerkat and more: the week that was in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

IBM and Facebook in marketing partnership

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Mobile Opinion Uncategorized

Periscope ‘telecast’, Circa and Microsoft Build: latest news in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Live telecast on…Periscope

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Mobile Opinion Uncategorized

Facebook Hello, video calling on Messenger: latest news in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Video calls on Facebook Messenger

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Mobile Mobile Buzz Opinion

Meerkat, Play Store and more: week that was in tech and mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Meerkat: product and buzz

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Mobile Opinion Uncategorized

Apple Watch, ResearchKit: new frontiers for apps

As with any Apple event, there is much speculation prior to the event and analysis post the event. The ‘Spring Forward’ event held earlier this week is no different. The post analysis event is perhaps even more this time with lots of online discussions on the pros and cons of the luxury pricing of the Edition variant.

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Mobile Mobile Buzz Opinion

MWC, GDC, new devices: week that was in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

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