Trends have been the hallmark of the fashion industry over the last few decades. Such trends are usually short lived – they probably last for a season or so. Now we live in a social media world, where trends last less than a day! But on a serious note, paying attention to game-changing trends in the mobile & tech world makes sense for enterprises lest they miss out on opportunities which impact their very existence. If Kodak had only paid attention to how photography changed through digital cameras and then mobile phones, the company would still be thriving in an era where selfies and point & shoot are common
