Tag Archives: Nikunj Sanghvi

Mobile Opinion

Podcast with Nikunj Sanghvi – key tips to drive user engagement for your app

There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.

In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?

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Featured Mobile Opinion

Internet Trends Report 2016: key takeaways

Here are some of the most important takeaways for marketers focused on mobile (who isn’t?) and the mobile app development industry from the Internet Trends Report 2016:

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