Tag Archives: mobile app engagement

Mobile Opinion

Podcast with Nikunj Sanghvi – key tips to drive user engagement for your app

There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.

In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?

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Mobile Opinion

Top 10 Mobile trends of 2017 every business leader should pay attention to

By 2020, more than 70% of the planet’s population will own a smartphone. This alone is the biggest indication of the fact that we are moving towards a mobile only world. To be future ready, it is not enough for business leaders to integrate mobile into their business strategies, rather they have to look at their strategies through the lens of mobile.

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