Tag Archives: Digital transformation

Digital Transformation – how integrated enterprise solutions are fueling the process

Sep 6,2018 / By Jay Shah / No Comments

Started in 1934, LEGO was on a growth trajectory for over 50 years. In 1994, owing to the rising popularity of video games and internet the company suffered a major set back and a drop in their sales. In response, they tried diversifying their product portfolio and also collaborated with various production companies to form themed products. While this lead to a short-term rise in numbers the phase ended soon. That is when the organization started with a drastic revamp journey in 2004 with its new strategy called ‘shared vision’. One of the major pillars of this strategy was ‘leveraging digitization’.

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Since then, digitization has remained a critical aspect of LEGO’s business strategy. The company has weaved in digital technologies in multiple areas – at a product level, consumer level and at an enterprise level (as depicted in the figure below).

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All these forces, working together helped LEGO overcome the negative growth in 2003 and mark about 30% growth in the next 10 years, a curve that is on an upward trajectory since.

While LEGO’s success story and digitization efforts sound inspiring and business leaders would love to replicate this success in their respective domains, it is easier said than done. Advancements in technology and digitization are not just changing the way enterprises operate but how various industries operate as a whole. Uber has changed the transportation business, Netflix has completely disrupted the OTT landscape, the automotive industry has recently witnessed the entries of technology companies such as Google, Apple and Microsoft, as vehicles are increasingly getting connected; there a lot of such examples.

As digitization is reshaping the competitive landscape of the companies, it is crucial to understand how short-term are existing business models, in the light of the fast pace of digital disruptions and how they can also leverage technology to address it.

But are enterprises ready for the rapid pace of this change? In this context, digital transformation for enterprises is a must but do organizations really know what does it mean and how to go about it?

As pointed out by this research, while 90% of business leaders deem digital transformation important bit of their business strategy. Almost a similar percentage aren’t sure how to create a plan that integrates the entire digital ecosystem for their organization seamlessly.

There are various challenges that enterprises today face while developing a digital transformation plan. One of the key challenges is disparate systems. The need of digitization though apparent, the need for an organizational level digitization integrating all the departments is still not established.

Also, the rate at which various departments are embracing digitization is also different. For instance, while customer-facing and IT departments are excelling in their efforts of digitization, HR and other departments are lagging behind. This is leading to a lack of strategic alignment between departments, and finally affecting an organization’s progress towards digital transformation.

As per a study, Only the minority (37%) of business leaders see delivering a seamless experience across digital channels as one of the top three priorities for digital transformation in their organization, but half (50%) see this as a top area for focus when aiming to improve the digital experience for customers.

This non-integrated approach towards digital transformation has also to do with the way digitization has evolved. A digitization pyramid has the below elements (as shown in the image below)

In earlier days, there was a huge emphasis on the lowermost layer which is the Transaction Processing Applications such as SAP, Oracle, Core Banking Solutions, etc. And, as the name suggests that was largely capturing transactions. We went through talking about end-to-end processes, and integrations to avoid Silos.

In the next phase of this evolution we saw a lot of ERP solutions emerging to manage and to some extent centralize data. Today, another layer which is the knowledge-driven or intelligent layer is evolving on top of this, which is enabled with technologies like Analytics, AI, Machine Learning, advisory solutions etc. Further, customer acquisition strategies powered by the data gathered by these solutions are making enterprises understand and design solutions based on consumer insights. Now the same cycle is repeating at a higher level. We are talking about end-to-end solutions, integrations, avoiding silos. But at a higher level of abstraction that focuses on Customer Acquisition strategies, Analytics, ML, AI and so on.

Slowly the Server side is becoming more powerful and prominent. And also the real estate, memory and storage on the Mobile device is increasing. This revolution is what we need to capitalize on. Businesses are adopting enterprise solutions that are solely the Server side solution. At the other end, some talk about only the optimization in the mobile device. However, both these need to function and evolve together to bring about the largest benefit of the current cycle of the digital revolution.

What is an integrated enterprise solution all about?

It is about creating a connected ecosystem where people, businesses and things, are all working together to make business transactions (financial or non-financial) happen.

Take for example – the data recorded by a blood pressure monitoring device remains native to the machine. What if this data can be transferred to a diagnostic centre or a hospital where a physician can access it in real-time and advice the patient on their health, and probably patients can also make payments for the consultation online. This completes a transaction in which a patient, a machine (thing), a platform (cloud computing), one or more applications, businesses and a set of doctors are involved. In this case, technology has enabled the interaction of various components inclusive of the enterprise and the end-user to make a business transaction happen.

There are various technologies that are helping enterprises in developing well-integrated enterprise solutions that act as key enablers for digital business transformation. (As shown in the image below)

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1. API Management: APIs are one of the critical aspects of creating a connected enterprise solution. These are the set of functionalities that businesses would share with their partners, customers etc. In this context various API management tools become important. Businesses deploying enterprise solutions for digital transformation would have to look at adopting different aspects of API management. APIs can be used in exposing one or more business services to consumer applications and also help enterprises open data and services that help them integrate with their existing business partners. For example, a manufacturer or retail wholesaler may share its product catalogue and inventory data via API with resellers who want to integrate updated information about available products for sale on their own retail websites.

2. Cloud-Native Apps: When creating a connected enterprise solution there will be a need for more flexible platforms that can enable faster changes in business data and functionality, and cloud-native apps can help businesses achieve that. Cloud-native applications are purpose-built for the cloud model and is a way of approaching the development and deployment of applications in such a way that adapts or understands the various facets and nature of the cloud – resulting in creating processes and workflows that fully take advantage of the platform. In cloud-native apps, these requirements could be easily fulfilled utilizing containers and microservices. With microservices architecture, apps are being built as a distributed collection of services, which pairs up with the distributed nature of the cloud.

3. DevOps: Today, owing to the need of building enterprise solutions that are connected, it is important for businesses to adopt DevOps way of building and delivering software.

According to AWS –

‘’DevOps is the combination of cultural philosophies, practices, and tools that increase an organization’s ability to deliver applications and services at high velocity: evolving and improving products at a faster pace than organizations using traditional software development and infrastructure management processes. This speed enables organizations to better serve their customers and compete more effectively in the market.’’

This helps in creating an ecosystem where various development, operations and in some cases the quality assurance and security teams are merged together for faster delivery of solutions.

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4. Internet of Things (IoT): When creating connected enterprise solutions IoT becomes a critical aspect for CIOs and IT leaders. In this context, Machine to Machine platforms (M2M) become the most important part of IoT solutions. Both Machine to Machine and IoT are technologies enabling devices to communicate with each other, M2M refers to isolated instances of device-to-device communication, and IoT refers to a grander scale, synergizing vertical software stacks to automate and manage communications between multiple devices. Bringing these two together will play an important role in created connected enterprise solutions.

5. Analytics: With multiple sources of data from customers, partners, things, customer service representatives etc., it becomes of prime importance for business enterprises to use the data in reshaping their business solutions based on the insights derived from the data and reshaping existing solutions to meet the customer demand. To make the most out of this data Big data technologies and predictive/prescriptive analytics are going to play a decisive role in generating value out of data. Integrating these analytics capabilities with the enterprise solutions is becoming important.

6. Mobility: As smartphones become smarter and more integrated to our lives, business stakeholders internal (employees) and external (customers, vendors, etc.) would want to be connected to businesses through different channels, mobile being one of the most important of these. Enterprises would have to start offering and supporting their products and services across diverse mobile devices and subsequently start strategizing for relevant mobile technology adoption.

7. Web-Scale Technologies: Web-scale technologies refer to an architectural approach which helps in delivering capabilities of large cloud service providers within an enterprise IT setting. Web-scale IT methodology enables businesses in designing, deploying and managing infrastructure at any scale that can be packaged in a number of ways to suit diverse requirements and can scale to any size of business or enterprise. It is not a single technology implementation, but rather a set of capabilities of an overall IT system. Web-scale technologies are redefining the traditional approach towards web/mobile app development enabling digital business transformation.

8. Integration Platform-as-a-Service (iPaaS): While moving applications to the cloud in form of cloud-native apps enables enterprises to develop more agile, faster and flexible solutions, it is not feasible to move all apps into the cloud. Hence it has become essential to integrate cloud-native apps with on-premise apps, this is where iPaaS solutions have become important. These platforms help to integrate develop, execute and govern integration flows between disparate applications. An iPaaS can simplify an organization’s overall system. With the help of a virtual platform, iPaaS connects applications and resources to create a consistent structure. The iPaaS framework creates a seamless integration of resources across multiple clouds and between cloud and legacy applications.

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In conclusion:

Many organizations today are struggling with digital transformation and facing challenges in their pursuit of building an integrated enterprise solution that gives insight to the end-to-end process. However, with the availability of innovative technologies like SaaS-based digital experience monitoring and analytics, which provide deep, in-depth visibility, unique insights and actionable recommendations this situation is fast changing. In the future we will see an evolution of smarter, intelligent enterprise solutions, that will fuel the digital transformation revolution for enterprises helping them build an integrated ecosystem, benefitting the end user, optimizing workflows and also driving ROI for enterprises.

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How Design Thinking can accelerate Digital Transformation

Apr 30,2018 / By Pooja Bal / No Comments

Technology is part of a consumer’s everyday life, as it keeps our world connected. Thanks to technology we have come to expect all value providers – from businesses to government, to deliver personalized solutions on any device, anywhere in real time. It has also changed the way customers and businesses consume goods and services. It implies that the ways in which companies design and build their services must evolve to keep pace with the digital world.

In that context, Digital Transformation is imperative for all businesses. This message comes through loud and clear from every keynote, presentation, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What has thrown business leaders in a tizzy is a common understanding of what exactly ‘Digital Transformation’ means.

It is impossible to derive a single definition of ‘Digital Transformation’ that applies to all businesses. Digital Transformation will look different for different companies. We at Robosoft define Digital Transformation as:

The incorporation and unification of digital technology into all areas of a business resulting in positive changes in how businesses operate and deliver value.

Also, it’s a fundamental change in culture that requires organizations to continually challenge the status quo and experiment often.

But, why should Companies have Digital Transformation as a priority in their strategy? Pragmatic syllogism dictates- “because they have to”. It has become a survival issue for businesses in a digital savvy world. Howard King, in a contributed article for The Guardian, puts it this way:

“Businesses don’t transform by choice. Why would they want that? It is expensive and risky! They transform because they have no other alternative.”

The term ‘Digital Transformation’ is also often misunderstood as the application of ‘hyped’ or trending technology as the first step to solving any problem. At Robosoft we understand both the necessities as well as the risks surrounding Digital Transformation. That’s why when we work with our clients to implement Digital Transformation in their organizations, we do it based on the principles of a holistic problem-solving framework: Design Thinking.

The principles of ‘Design Thinking’ can be of great help to anyone trying to solve a problem or looking for better ways of getting work done. Design Thinking is a practical and creative method for problem-solving that has evolved from fields as varied as engineering, architecture and business.

Why Design Thinking?

The Design Thinking approach is especially useful for solving problems that require innovative solutions since it’s a powerful tool to tackle tasks that are unfamiliar or have never been done before. Problems and therefore innovative solutions seem to be apparent when you look at them from a distance.

“Design transcends innovation. It speaks to the politics of optimism.”
– Paul Bennett

How Design Thinking helps

Design thinking is a tool that helps to better conceptualize the tasks involved. It is a tool that helps us understand all the hidden loopholes and lets us have some measurable assessment while approaching a big project. It is a framework that lets us challenge the scope and narrowness of our thought process, and to push its boundaries. That is the key to transformation itself, and the basis upon which we construct our Digital Transformation strategies.

There has been considerable research around the process of adopting a Design Thinking approach to solve each specific kind of problem.

Define, research, ideate, prototype, choose, implement, and learn. These are the seven steps involved in one of the renditions of the Design Thinking process.

The steps aren’t linear – they can occur simultaneously and be repeated. A simpler expression of the process is Robert McKim’s phrase “Express–Test–Cycle”.

Another, five-phase description of the process is described by Christoph Meinel and Larry Leifer: (re)defining the problem, need-finding and benchmarking, ideating, building, testing.

Yet another way to look at it is Shewhart’s “Plan-Do-Study-Act” PDSA cycle.

Image source: NHS

All the above approaches have their own merits and are applicable within various contexts. But the Design Thinking method shares a common, universal set of traits, mainly: Empathy, Iterativeness and Collaborative Approach.

Empathy:

Organizations approach users with empathy, understanding about user’s troubles and grievances. The key here is for organizations to be able to put themselves in the user’s shoes; think what they think, feel what they feel, understanding the various pain-points for the users and be able to map these pain points in accordance to magnitude and scope of each.

It is not only about making things more efficient but about understanding people. Conventional research methods, like focus groups and surveys, can be useful in pointing towards incremental improvements, but those don’t usually lead to breakthroughs because these techniques simply ask people what they want.

It is important to understand that users may not always be able to fully comprehend their own needs or demands, because of their limited understanding of viabilities and feasibilities of possible solutions.

Therefore, the key is to put oneself in the user’s shoes and think from their perspective while also holding on to the knowledge and insights about the technologies that could make the solutions possible.

Henry Ford understood this when he said:

“If I’d asked my customers what they wanted, they’d have said ‘a faster horse.”

No one would have asked for a car.

Iterativeness:

Once the organization is done with understanding the pain points of the users, it formulates problem statements and works through them to think about solution ideas. When the best ideas generated during ideation are crystalized, the implementation process begins.

At the heart of the implementation process is incremental and iterative prototyping: converting concepts to realities, turning ideas into actual products and services; which are then tested, iterated, and refined.

With the Iterative approach, a manifestation of the Agile Development process, first the organizations do ‘just enough’ planning to get started with building the minimal feature set, formally called the ‘minimal viable product feature set’, which they go on to build.

Next, they test and review that small set and get it ready to ship. When that cycle is complete, we end up with a potentially shippable product.

Through the planning process, organizations are doing just enough planning to complete the next incremental release. Thus, one ends up with several incremental releases, and one just keeps repeating these incremental releases until the product is feature-complete.

Collaborative approach:

As discussed earlier, Digital Transformation looks different for every industry and every organization since each of these companies has unique operating procedures and standards and unique needs. Therefore, providing each company with customized Digital Transformation solutions involves a fair bit of innovation from digital advisors, as they must figure out how to tailor and personalize technological tools to satisfy unique customer problems.

Hence, the “collaborative approach”, advocated by the Design Thinking principle becomes essential. Collaboration is a philosophy of interaction-based, process-oriented problem-solving which emphasizes a collective work process for problem-solving, as opposed to cooperation, which emphasizes just interaction-based goal-oriented problem-solving. It should be understood that, in principle, cooperation is a subset activity of collaboration.

Understanding the innovations required in the Digital Transformation process of any company, the collaboration between technology providers, the client organization and the client’s end customer becomes very important. This is primarily because the notion of ‘lone innovator’ is a myth.

Innovation happens when people marshal their collective knowledge and insights to the process, working together as a creative group.

Secondly, most of the great solutions to vexing problems come from the edges of a domain. That is when knowledge domains conventionally thought of as ‘independent’ speak to each other, contributing their offerings to collectively solve some problem, the probability of innovation to occur increases significantly.

A classic example in respect to the principle that states, “Innovation happens at the intersection of disciplines” is that of Charles Darwin. Darwin was a geologist and collected a number of bird species from the Galápagos Islands. He kept poor notes of his collection and returned the birds and notes over to John Gould upon his return. Gould was an expert ornithologist and initially dismissed the birds as being normal. Gould later discovered that each species was in fact distinct. The example shows how Darwin, without the knowledge of ornithology, could contribute to the field without having the training or knowledge. Drawing analogies from this classic example, in order to get innovative solutions for Digital Transformation of companies, Design Thinking advocates that people from multiple disciplines should put their heads together and collaborate.

Based on work with over 300 clients, Robosoft specializes in deriving value from Design Thinking by being focused on analyzing the changing Digital Transformation needs of our clients and providing solutions for complex problems for small to large organizations. By using Design Thinking and Agile, companies can define and solve their Digital Transformation problems, by incorporating new functionalities using an iterative approach, which is transparent and minimizes risk. Whether the transformation is for business development, administration, operations, finance or marketing, whether you are trying to improve a process that simplifies the lives of employees or customers, or whether you are trying to make progress on a strategic initiative, Design Thinking is your answer to accelerate this business transfiguration. As the contexts change, organizations need to evolve faster than ever and keep redesigning themselves… everyday.

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How healthcare services are getting smarter in the digital era

Mar 19,2018 / By Surabhi Ghosh Chatterjee / No Comments

In today’s world ‘patient cycle time’ doesn’t start with a visit to a doctor’s clinic or a hospital and ends when the treatment stops.

It starts right from the time patients start researching on their ailments’ symptoms on the internet, look for doctors’ reviews online and book appointments on an app. And, this cycle goes on till patients get post-treatment consultations from their doctors via a chatbot or a chatting app like Messenger.

Digital technologies, especially in the area of Social, Mobile, Analytics and Cloud (SMAC), are helping in transforming the healthcare domain into an efficient, cost-effective, transparent and customized service.

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