Today’s smartphone user is consuming mobile apps at a staggering rate. In 2016, the no. of app downloads increased by 15%. Mobile consumers spend almost 89% of their Smartphone time on mobile apps and have millions of apps at their disposal. There are almost 2.8 million apps in Android app stores and 2.2 million in the iOS app store.
Majority of mobile apps fail. They languish out there in the app stores and in the worldwide web – unheard of, unused and unloved. Even if a mobile app is discovered and downloaded, 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute. The mobile app industry metrics, however, show that time spent in apps is soaring, up 69% over last year. But that only tells half the story: overall app usage has grown a modest 11% and driven largely by social networking apps (which are dominated by big, deep-pocketed brands). The big brands also dominate the list of 2016’s top apps.
