Advergaming is a term used in the mobile marketing industry to interchangeably describe both a bespoke game for a brand or in-game advertising by a brand. In the former, a brand creates a game which brings alive the brand’s essence. The latter is about creating a branding element – either in the form of static or interactive branding inside a game, created by some other brand or franchise.
The Make In India call by the Indian Government is aimed at attracting FDI, primarily in the manufacturing industries. The goal is lofty and if implemented well, backed up by policy reforms, it is likely to have a positive impact on the economy.
This article explains the strategy that an app developer can adopt for working with different server configurations, without having to create multiple builds of the app pointing to different servers.
Like everybody else in the tech world, we at Robosoft too watched the Apple Keynote of Sep 9, with great interest. As developers we were doubly keen in fact to watch what the announcements meant for developer community and consumers alike. Of particular interest to us was the Apple Watch.